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ata mining and take various inputs, like test question results, activity on the system, what links students clicked, etc. to make a prediction of the next best piece of content for a student to learn.

The technology seems to be working. After a pilot project at Arizona State University with 5,000 remedial math students, pass rates improved from 66 percent to 75 percent, with half the class finishing four weeks early

“The professors are much better prepared for a single class so that they can give much more individualized instruction,” Lui said. “The practical effectiveness of this means that teachers are now able to use their time more efficiently to hone in on the things that are most troublesome or useful for different groups of students. You’re not teaching to the mean or bottom quartile.”

Analyzing and collecting big data is really what Junyo is about, enabling everyone in the education sector to make the learning experience more personal.

The students also have their own dashboard to see recommended content.

Teachers don’t have the time to do detailed reporting of a student’s progress and even if they did, they wouldn’t be able to provide one on one tutoring for every single student at different stages of learning.

students are learning more outside the classroom than in the classroom, and educators are finally starting to acknowledge that.

The agency has also created ads for institutions of higher learning like Michigan State University, Loyola University Maryland and the University of Dayton.

The campaign has a section devoted to it on the U.C.L.A. Web site, ucla.edu/optimists, and is getting shout-outs on the U.C.L.A. fan page on Facebook and on the U.C.L.A. Twitter feed, where those who send messages are asked to use the hashtag #optimists.

The U.C.L.A. campaign has a small budget, estimated at less than $500,000, for a couple of reasons. One is that much of the campaign is appearing online; there is also print advertising, in newspapers.

The video clip can also be watched on YouTube.

The new campaign is meant to celebrate “the optimism that abounds on our campus,” she adds, “even in challenging times,” and shine a spotlight on “the dynamism and vitality” as well as the history and legacy of the university.

The way to do that, Ms. Turteltaub says, is to focus on “the icons” from U.C.L.A. “who made their mark in whatever fields they choose” and describe their “accomplishment, success, barrier-breaking.”

“This is the place that gives you the opportunity to be a game-changer,” Ms. Turteltaub says, “and you’ll choose the game.”