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Colleges and marketers are just starting to try to understand how to measure the success of their social-media efforts, says Mr. Stoner. Many are counting "touches"—the number of Twitter followers, the hits on a Web site, the number of friends or comments on a Facebook page. The more difficult question, he says, is, What do these measurements mean? Do tweets, blog posts, and Facebook "likes" translate into someone choosing your college, recommending it to a friend, attending an alumni event, or making a donation?

Sharing student work on a course blog is an example of what Randall Bass and Heidi Elmendorf, of Georgetown University, call "social pedagogies." They define these as "design approaches for teaching and learning that engage students with what we might call an 'authentic audience' (other than the teacher), where the representation of knowledge for an audience is absolutely central to the construction of knowledge in a course."

External audiences certainly motivate students to do their best work. But students can also serve as their own authentic audience when asked to create meaningful work to share with one another.

Students most likely won't find this difficult. After all, you're asking them to surf the Web and tag pages they like. That's something they do via Facebook every day. By having them share course-related content with their peers in the class, however, you'll tap into their desires to be part of your course's learning community. And you might be surprised by the resources they find and share.

Teaching Wikipedia in 5 Easy Steps: *Use it as background information *Use it for technology terms *Use it for current pop cultural literacy *Use it for the Keywords *Use it for the REFERENCES at the bottom of the page!

4 ways to use Wikipedia (hint: never cite it) Teachers: Please stop prohibiting the use of Wikipedia 20 Little Known Ways to Use Wikipedia Study: Wikipedia as accurate as Encyclopedia Britannica Schiff, Stacy. “Know it all: Can Wikipedia conquer expertise?” The New Yorker, February 26, 2006 And: Yes students, there’s a world beyond Wikipedia **Several years ago, Nature magazine did a comparison of material available on Wikipedia and Brittanica and concluded that Brittanica was somewhat, but not overwhelmingly, more accurate than Wikipedia. Brittanica lodged a complaint, and here, you can see what it complained about as well as Nature’s response. Nature compared articles from both organizations on various topics and sent them to experts to review. Per article, the averages were: 2.92 mistakes per article for Britannica and 3.86 for Wikipedia. -0- Follow The Answer Sheet every day by bookmarking http://www.washingtonpost.com/blogs/answer-sheet. And for admissions advice, college news and links to campus papers, please check out our Higher Education page. Bookmark it! var entrycat = ' ' By Valerie Strauss  |  05:00 AM ET, 09/07/2011 .connect_widget .connect_widget_text .connect_widget_connected_text a {display:block;} #center {overflow:visible;} /*.override-width iframe {width:274px !important;}*/ Tumblr Reddit Stumbleupon Digg Delicious LinkedIn http://platform.twitter.com/widgets/tweet_button.html#_=1315504289567&count=horizontal&counturl=http%3A%2F%2Fwww.washingtonpost.com%2Fblogs%2Fanswer-sheet%2Fpost%2F

The campaign, now getting under way, is for the University of California, Los Angeles. The campaign proclaims that U.C.L.A. is the home of “the optimists,” people who are risk-takers, rule-breakers and game-changers.

The campaign is the first for U.C.L.A. from an agency named 160 Over 90, which is based in Philadelphia and recently opened an office in Newport Beach, Calif.

That work underscores the growing presence of universities and colleges as advertisers in the media. Their goals include selling themselves to prospective students and the parents of those students, seeking donations from alumni, recruiting faculty members and improving their standings in various surveys.

more of online “innovations” like competency-based education.

reauthorization of the Higher Education Act might shake out.

Christina Greenhow, an assistant professor of education at Michigan State University, discovered that students using the microblogging service as part of their education are more engaged and have higher grades. In fact, she considers it “a new literary practice,” as she explains in her study “Twitteracy: Tweeting as a New form of Literary Practice.”

Envision Education www.envisionschools.org Envision Education was founded in 2002 on this simple idea. We believe the current achievement gap reflects a systemic failure to understand how kids learn, what motivates them to learn, and what they need in order to learn well. We employ the best practices of high school design —rigorous college-preparatory curricula, small and personalized learning environments, and a focus on measurable results—and add a truly innovative model that emphasizes project-based learning, development of Deeper Learning skills, integration of arts and technology into core subjects, real-world experience in workplaces, and a uniquely rigorous assessment system. Each Envision Education school employs specific learning tactics built upon the four key R’s: Rigor, Relevance, Relationships, and Results. Vibrant learning communities apply compassion and high expectations to inspire and empower students. Our approach is specifically designed to increase student engagement, deepen integration and understanding, promote active learning, and ensure college success. We hold all our students to rigorous academic standards while providing the necessary supports—academic, emotional, and behavioral—so they can achieve success in college and life. Scope: United States

The rest of the broader six-point policy was adopted, including a clause saying professors must maintain a five-day presence on the physical campus

. His college is in the midst of transitioning to a faculty-based advising system in which students will have to meet with an instructor before registering for classes

“What gets missed in the conversation is that my face-to-face instructors, if they’re teaching five classes, they’re seeing students for 12-and-a-half hours. That needs to be demonstrated in the online instruction before we talk about office hours.”

Scholars now completing PhD’s have likely never known a world without the Internet and social media.

Ultimately, this technological transformation is going to have major implications on expert knowledge. The Internet increases voices and knowledge available to all. Elitism in the expert knowledge world is declining; the Internet democratizes knowledge building and use. Much more knowledge has become available, and the distinction between experts and ordinary folks, what Gramsci might have called “organic intellectuals,” is declining.

Academic bloggers frequently use blogs to keep up with the relevant literature in their field, thereby providing a kind of public note-taking and research-sharing exercise. Academic bloggers also use blogging as a rough draft for ideas they later develop fully for peer-reviewed papers or books.