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But evidence from psychology, cognitive science, and neuroscience suggests that when students multitask while doing schoolwork, their learning is far spottier and shallower than if the work had their full attention. They understand and remember less, and they have greater difficulty transferring their learning to new contexts.

But when students are doing serious work with their minds, they have to have focus.”

“Young people have a wildly inflated idea of how many things they can attend to at once, and this demonstration helps drive the point home: If you’re paying attention to your phone, you’re not paying attention to what’s going on in class.”

"People don't really understand the nature of reading. They feel that reading is a skill, that it's transferable, so once you're a good reader, you can read anything that's put in front of you," says Daniel Willingham, a University of Virginia cognitive psychologist who focuses on K-12 education. "But that's only true for decoding—what you learn until grade three or four. After that, when you see good readers versus poor readers, what you're looking at is mostly differences in the knowledge that kids bring to the reading. It's easy to read something when you already know something about the topic. And if you don't know about the topic, it's utterly opaque to you."

That's why children should read newspapers and magazines, texts about nature and technology, and biographies—genres that increase real-world knowledge. This is especially important for poor children, who may not be exposed to as much "background" information at home: the random vocabulary, facts, and associations that make it easier to do well on tests like the NAEP and SAT, and to succeed in the workplace.

Kids with attention deficit disorder respond best to specific goals and daily positive reinforcement—as well as worthwhile rewards. Yes, you may have to hang a carrot on a stick to get your child to behave better in class. Create a plan that incorporates small rewards for small victories and larger rewards for bigger accomplishments.

Seat the child with ADD/ADHD away from doors and windows.

Alternate seated activities with those that allow the child to move his or her body around the room. Whenever possible, incorporate physical movement into lessons.

Routine is a great deadener of attention.

When you follow the same routines at home, folding the laundry or doing the dishes, your mind goes on automatic pilot.

same generic suite of teaching activities: listen to a lecture, take notes, ask some questions, talk in groups.