Twenty-first century school leaders need to become masters of social media leadership.
Being a social media leader means you see the technology of social media as a way to invite stakeholders into conversations, not as an announcement system
Being a social media leader means you don't just use social media to tell your parents and community what you think they want to know: you tell them the kinds of information they want to have
Being a social media leader means using it to provide 21st century connections with your parents and community.
Being a social media leader means understanding social media in the manner suggest by authors Kitty Porterfield and Meg Carnes in their book Why Social Media Matters: School Communication in the Digital Age: Social media is a "process not a product."
Finally, being a social media leader means using it to create an environment of collaboration.
"Two incidents at area high schools in recent weeks make it clear that for all the good that social media does to create communities of interest and connect people, its power can be abused and lead to unnecessary alarm."