Zynga Inc (NASDAQ:ZNGA)'s transition to online gambling could be hurt by new US online ... - 0 views
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César Albarrán Torres on 06 Mar 13Zynga Inc (NASDAQ:ZNGA)'s attempts to enter real-money gambling may be held back by US laws, which favor existing casinos, according to Bloomberg. So far, 3 US states, including New Jersey, Nevada and Delaware, have passed laws that will allow online gambling games to be played on their territories, but it looks like the conditions will benefit casinos which dominate the gambling scene. This could create problems for the social gaming giant, which is looking to reduce its dependence on its current business model, including bolstering growth and business transactions by offering real-money games. At present, Zynga (ZNGA) has employed a 'free to play' business model, which was started by multiplayer online games like Jagex Games Studio' RuneScape. It allow players to play games free of cost but with the choice to spend real money on virtual items or other in-game advantages. These in-games purchases are called "micro-transactions".