Does not look like we can get a PDF of this easily, as JSTOR only has issues of Western Folklore up to 2007. Tok has written elsewhere about "digital" stuff, though, so we might be able to find something else of his.
You comment, Kelly, that the ethnographer of games "needs to be a pre-existing gamer" in many ways echoes debates about emic/etic perspectives and discussions about the "position" of an ethnographer that have been ongoing since the onset of anthropological fieldwork (well, maybe not that long...). Certainly something worth considering as we endeavor to produce ethnographic knowledge about communities, cultures, practices, etc in "the digital age", wherein "objective reality" (if it ever exists) is thrown into such an oblique spin as a "given" concept.
ran across this project/post earlier in the year, and really appreciate the multimodal approach to documentation & interpretation. As I look over it again, I'm thinking we should talk about the relationship between "fieldwork" and "ethnography," using this project as a starting point.
an intriguing project, esp. since it appears to be one of many such efforts floating around the web focused on the "materiality" of life & the everyday. I'm curious as to what constitutes "ethnography" here, as it is more about "exchange-ography" in many ways...
I'm an Assistant Professor in the Arts & Administration Program at the University of Oregon. My education/research background is in ethnomusicology/folklore, with interests in public sector work, material culture, media, and popular culture.