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An' logics can do a Iotta things that ain't been found out yet.

In theory, a censor block is gonna come on an' the screen will say severely, "Public Policy Forbids This Service."

The screen says, "Service question: What is your name?" She is kinda puzzled, but she punches it. The screen sputters an' then says: "Secretarial Service Demonstration! You—" It reels off her name, address, age, sex, coloring, the amounts of all her charge accounts in all the stores, my name as her husband, how much I get a week, the fact that I've been pinched three times—twice was traffic stuff, and once for a argument I got in with a guy—and the interestin' item that once when she was mad with me she left me for three weeks an' had her address changed to her folks' home. Then it says, brisk: "Logics Service will hereafter keep your personal accounts, take messages, and locate persons you may wish to get in touch with. This demonstration is to introduce the service."

Then I sweat!

Logics are civilization! If we shut off logics, we go back to a kind of civilization we have forgotten how to run!

That couldn't be allowed out general, of course. You gotta make room for kids to grow up. But it's a pretty good world, now Joe's turned off. Maybe I'll turn him on long enough to learn how to stay in it. But on the other hand, maybe—

"One of the lessons I've learned is that so many of these great innovators, Darwin is a great example of this, one shared characteristic they all seem to have is a lot of hobbies."

So what should companies be doing to foster innovation in their workforces?

"I think there's this abiding belief that markets drive innovation, corporations drive innovation, entrepreneurs driven by financial reward drive innovation, and while that's certainly true in many cases there's also this very rich long history of important world-changing ideas coming out of the more or less intellectual commons of the universities.

"Go for a walk; cultivate hunches; write everything down; but keep your folders messy; embrace serendipity; make generative mistakes; take on multiple hobbies, frequent coffee houses and other liquid networks; follow the links; let others build on your ideas; borrow, recycle, reinvent."

One European clothing company, popular with inner city youth in the United States, admits privately that its social media team is baffled by its customers' ever changing slang, and even the online Urban Dictionary provides little help.

Social media is quickly becoming a customer relationship management system, as companies have "for the first time access to people's minds in real-time," says Jorn Lyseggen. The tools on offer provide companies with dashboards that show trends, hot topics, the reach of brands, customer mood and how competitors are doing.

Social media may be all the buzz, but in reality "only a few firms get it [and use it], it's of peripheral interest for most", says Tom Austin at technology consultancy Gartner. Few realise that using social media has become much more than customer service and reputation management.

many social media tools are poorly integrated into the corporate workflow

But there are dangers. Financial Times columnist Lucy Kellaway warns that the obsession with social networking can make management lose focus.

To survive the world of social media, companies have to throw away their old marketing playbook.

"don't push... and don't pretend you are hip"

"Once companies have worked out that they should do something with social media, they usually don't know how to do it,"

"If you want to influence the people who influence your customers, that's a very powerful game, but it's also very dangerous if you get it wrong."

it's not about how many friends or followers somebody has, but whether they make an impact.

When Virgin America recently launched new routes from California to Toronto, it used Klout to identify a small group of social media "influencers" and gave them free flights. This generated thousands of tweets, triggered press coverage and delivered more immediate impact than traditional advertising.

"Consumers are spending their attention on social media," he says, but firms don't know how to repay them properly. "There's no manual for that yet."

Social media are dynamic, and today's Twitter may be tomorrow's forgotten website. "Don't assume that what works today will work tomorrow," says Tom Austin at Gartner. "Your model has to be continually adapted."

1925-1926   Introduction of lightweight, air-cooled radial engines The introduction of a new generation of lightweight, air-cooled radial engines revolutionizes aeronautics, making bigger, faster planes possible.

  1917   The Junkers J4, an all-metal airplane, introduced Hugo Junkers, a German professor of mechanics introduces the Junkers J4, an all-metal airplane built largely of a relatively lightweight aluminum alloy called duralumin.

1904   Concept of a fixed "boundary layer" described in paper by Ludwig Prandtl German professor Ludwig Prandtl presents one of the most important papers in the history of aerodynamics, an eight-page document describing the concept of a fixed "boundary layer," the molecular layer of air on the surface of an aircraft wing. Over the next 20 years Prandtl and his graduate students pioneer theoretical aerodynamics.

1933   First modern commercial airliner In February, Boeing introduces the 247, a twin-engine 10-passenger monoplane that is the first modern commercial airliner. With variable-pitch propellers, it has an economical cruising speed and excellent takeoff. Retractable landing gear reduces drag during flight.

935   First practical radar British scientist Sir Robert Watson-Watt patents the first practical radar (for radio detection and ranging) system for meteorological applications. During World War II radar is successfully used in Great Britain to detect incoming aircraft and provide information to intercept bombers.

1937   Jet engines designed Jet engines designed independently by Britain’s Frank Whittle and Germany’s Hans von Ohain make their first test runs. (Seven years earlier, Whittle, a young Royal Air Force officer, filed a patent for a gas turbine engine to power an aircraft, but the Royal Air Ministry was not interested in developing the idea at the time. Meanwhile, German doctoral student Von Ohain was developing his own design.) Two years later, on August 27, the first jet aircraft, the Heinkel HE 178, takes off, powered by von Ohain’s HE S-3 engine.

  1939   First practical singlerotor helicopters Russian emigre Igor Sikorsky develops the VS-300 helicopter for the U.S. Army, one of the first practical singlerotor helicopters.