The road ahead for social media | Technology Spectator - 4 views
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John Pearce on 21 May 12People are trading their privacy for influence! This irreversible global trend is shaping a communication battleground that will impact on every aspect of our future. The concept of relinquishing privacy is a scary proposition for many people, generally in loose correlation to their age. Similarly the idea of a profound change in societal influence is generating resistance and fear in traditional power centres and institutional mediators of meaning. Governments, corporations, media empires and a host of heritage institutions and their practices will change dramatically as contemporary forces shift the nature of influence.