Zune is Microsoft failed attempt to stop the ipod from getting the whole Windows mp3 platform and a response to the ill-fated Playforsure initiative that let hung a large group of mp3 player makers, which couldn't dent the ipod almost monopoly. Microsoft's Zune has been a joke, selling only 2 millions in 2 years of existence while Apple sells more than 10 millions in 3 months.