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Apple has been a consumers company from day one and all its design and innovation work has served to position Apple in the front of the pc industry, Apple sales have skyrocketed every single quarter, but silently the enterprise sale has been not so excellent, Apple has managed to make son inroad into Business America and now that Windows Vista has been a fiasco, a large number of IT managers have started to look to Mac OS X and Mac as a solid alternative to Microsoft failed upgrade.

If you are the 800 pounds gorilla, the one that controls the mobile phone market, the one that sales more phones that all your rivals together… Why are you launching a product that looks like one of your smaller rival?

Apple is having a momentum with the introduction of the iPhone 3G and while the other Apple businesses are doing quite good we haven't seen any major change in form or any upgrade to the mac business platform.