The business risks for Web 3.0 are fundamentally changing with increased public scrutiny of data privacy, portability, expanded Web Services, data sharing, cloud computing, etc. New privacy laws, new technological capabilities, and new user demands have created a situation where the question most frequently cited by students of Web 3.0 implementations have asked: we understand how beneficial it is to link data and derive new improved services, knowledge about our users/customers but what about privacy, regulation from the consumer perspective?