"Live Gaming provides a unique way for online brands, publishers and bloggers to keep their readers actively engaged and entertained. Build audience duration and social interaction; allow Readers to make predictions, win points for answering questions, and bet those points on real-time outcomes. Live Gaming creates a second interactive event within the main one, and makes the overall event experience even more relevant and rewarding. To set up a new Game simply publish a new Trivia or Bet from the Polls & Interactive tab in your Console. "