There are 72 Conservative swing ridings where the group believes people who want change can, by voting together, determine whether a Tory candidate wins or loses.
Leadnow has teams in a dozen ridings going door-to-door signing people up to vote: Fredericton, Kitchener Centre, London North Centre, Etobicoke-Lakeshore, Eglinton-Lawrence, Willowdale, Elmwood-Transcona, Saskatoon-University, Calgary Centre, Edmonton Griesbach, Vancouver-Granville and Port Moody-Coquitlam.
The Canada Elections Act regulates third parties that conduct election advertising. A third party "is considered a person or a group other than a candidate, registered party, or electoral district association of a registered party," according to Elections Canada.
There are no rules on how much third parties can spend on advertising before the official start of an election campaign.
Each third party can spend up to $439,410.81 on election advertising expenses during the 78-day campaign, and a maximum $8,788.22 in any one of the 338 electoral districts.