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How contextual is the role of interior makeup in establishing brand identity? Find out how a successful design can empower a brand and leave us your views…

Adapting #Chicago's UNO Pizzeria's brand language to three different zones of India, Ar. Abhigyan Neogi of Chromed Design Studio prioritises his design approach based on individual contexts and unique identities; whilst he successfully weaves in the singular brand recall. Check out the story here…

The Grafiosi introduces itself for the first time at the 2015 London Design Festival and officially launches its latest retail brand OriginOne. Check it here and leave us your comments…

Dipen Gada & Associates veers away from designing a conventional workplace to infuse a sense of charm and a welcoming warmth - working towards both - building brand identity for the client as well as challenging their own limits as architects! Check out how an indigo blue flooring sets the pace for buoyancy in this office…

Luxury and architecture define a fine balance as @claudiokaczka-entrepreneur and BIRKA embody the prestige and identity of #luxury fragrance stores across the globe integrating tradition and #modernism within the #design. Check out his latest #BuenosAires boutique for @chanel…

With the Teddy Bear as its mascot, international nightlife brand Toy Room's first Indian outlet designed by Chromed Design Studio plays with lights, colour and provocative inuendo amidst an elite clubbing experience. Check it out here…

DCA Architects, New Delhi play with monochromes and mirrors to create a luxury salon in Hyderabad inspired from the branding concept. Read on to know more here...

Eray-Carbajo architecture and design studio create an intriguingly masculine ambience for Adam - the grooming atelier brand in London. Check out how this ordinary barber shop has been transformed into an upscale service haunt and leave us your views...

Customizing spaces comes naturally to the team at The Orange Lane. Their latest interior intervention for the brand Sassy Spoon is in one word: Sassy! Abundant colour, old world charm and tiny details ensure that this bar & fine dine in Mumbai will stand out! Read on to know more here

Edda Architecture use colour as a defining element bridging the gap between brand ideology and employee comfort. Check out the office and tell us what you think..

The NAACP has just passed a historic resolution demanding an end to the War on Drugs.  The resolution comes as young Black male unemployment hovers near 50 percent and the wealth gap's become a veritable gulf. So why is the forty-year-old "War on Drugs" public enemy number one for the nation's oldest civil rights organization? Well here's why:  it's not extraneous - it's central: the war on drugs is the engine of 21st century discrimination - an engine that has brought Jim Crow into the age of Barack Obama.     Author Michelle Alexander lays out the statistics -- and the stories --  of 21st Century Jim Crow in her ought-to-blow-your-socks off book: "The New Jim Crow: Mass Incarceration in an Age of Colorblindness." I had a chance to sit down with Alexander earlier this summer. We'll be posting the full interview in two parts.     "We have managed decades after the civil rights movement to create something like a caste system in the United States," says Alexander in part one here  "In major urban areas, the majority of African American men are either behind bars, under correctional control or saddled with criminal record and once branded as criminal or a felon, they're trapped for life in 2nd class status."     It's not just about people having a hard time getting ahead and climbing the ladder of success. It's about a rigged system. Sound familiar?  Like the Pew Research Center report on household wealth and the Great Recession -- the NAACP resolution story was a one-day news-blip - despite the fact that it pierces the by-your-bootstraps myth that is at the heart of - you pick it - the deficit, the stimulus, the tax code - every contemporary US economic debate.     White America just maybe ought to pay attention. With more and more Americans falling out of jobs and into debt, criminal records are a whole lot easier to come by than life-sustaining employment.  Contrary to the conventional media version, the "Drug War" story is not a people with problems

Paul & Shark's new flagship store demonstrates how design can refresh a brand. Check it ouit and leave us your feedback...

Contemporary couture jeweller, Varuna D Jani believes that what she wears is a part of her identity, which, in turn, is reflected in her luxury brand of jewellery. In a freewheeling chat with IAnD, Varuna talks about beauty, inspiration, luxury and sophistication...

#MMEKExperienceArchitects creates #environments that #transform key life moments and #brand messages into unforgettable experiences seamlessly combining #digital, #physical and #spatial elements. Check out how they once again endorse their already-strong track record in #healthcare with the #PrincessMáximaCentre in #Netherlands…

JCDecaux invite #ZahaHadidDesign to redefine the design language of billboards -creating a new platform for brand messaging to a global, design-conscious audience in London. Check out the story here…

Reinterpreting the store's product line as vintage design elements to construct a memorable brand image, Limited Edition Design Studio designs the interiors of Devam to exude exquisite charm.

For a designer to keep reinventing his work is a constant. RMDK breathes a refreshing aura into the interiors of Dadu's - a brand known as the neighbourhood sweet and savouries hang-out. Check out their ingenuity here…

@swatishahdesigns embodies the essence of poetry in all its romantic flavour into two physically engaging cafes in Mumbai. Check out the subtle nuances of a branding exercise here…

ADD Architecture designs the headquarters of Greek fashion brand "Devotion Twins" using the dynamic lights of fast-moving cars on Athens National Highway as a unique source of inspiration. Check out the full story here…

Fusing traditions and modernity, Dipen Gada and Associates design #NarayanJewellers showroom in #Vadodara to exude a novel charm.