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It has become clear that in a era of Republicans focused on defending tax breaks for millionaires while cutting government assistance for everyone else, the middle class - and its influence in society - is shrinking. But we haven't just lost our political clout.  It turns out that we're no longer that influential in multiple spheres, including marketing.  At some point as more of the nations wealth became consolidated within the top percentage of the upper class, the consumer industry turned to them as the only people to woo.  And as the income gap grows, that's only going to continue.