ctic_ade_aula4_2013_FantàsTIC's

Twenty-three years later, another controversy erupted over the publication of a book critical of German industry. In 1972, a German satirist, F. C. Delius, published (in Germany) a mock history of Siemens to coincide with the one hundred and twenty-fifth anniversary of the company's founding.3 The book, Unsere Siemenswelt (Our Siemens World), was a fake official company publication that proudly listed some of the famous electrical company's numerous "accomplishments": the mistreatment of slave laborers in its factories during World War II, the installation of the crematoria at Auschwitz, etc. It was not immediately obvious that this book was an unauthorized satire, and less than a month after its publication, Siemens took legal action against Delius in an attempt to suppress his mocking commentary on corporate guilt.

Las empresas que deciden realizar acciones de marketing solidario con una ONG como Manos Unidas suelen triunfar en los negocios. Esto es debido a que a los ojos de un posible cliente las empresas que realizan acciones de marketing solidario con una ONG obtienen una muy buena reputación empresarial y la confianza extra que aporta el preciado valor de la solidaridad.