Group items tagged

Interesting facts about social media

As we move into discussions of social networks, I wanted to share with the group the Socialnomics link, by Eric Qualman. He has come out with a couple of brilliant videos which profess the impact of social networks in our world. Be sure to check out the Socialnomics 2010 video!

This Valentine's Day article relates how a NY bakery kept business brisk during recent bad weather. Using Facebook and Twitter to remind customers of the hot drinks they serve and offering coupons helped out. The write-up also mentions a change in marketing Spot Dessert took by hiring a PR firm that would lead them into the social media as part of their advertising and communications with customers. People who frequent there are encouraged to join the fun by adding photos of their food or answering questions posted on the site. The general manager of the bakery is quoted as saying, "we wanted to create a personality around our brand." After reading this article, my response is "Mission Accomplished!"

This is a recent article I found that relate's to this weeks topic of social networking. The article discusses the uses of social networking for older generations, and provides many statistics, some of which come from the Pew Project we study. As the article shows, older generations use social networking for many of the same uses as teens and young adults. The article may be help you think of questions related to this week's discussions. Here's a little excerpt to help you get an idea of what the article is about: "Whether it's congressmen Twittering during presidential speeches, parents connecting with high school flames on Facebook or empty-nesters planning group outings on grown-up sites such as Eons.com, Baby Boomers are speeding up the Web's ongoing metamorphosis from limitless void to global watering hole. Social networking is fast becoming a staple for a growing number of adults as Web use surges. One-third of adult Internet users have a profile on a social networking site, up from 8% in 2005, according to the Pew Internet & American Life Project. And though adults share some teen habits - checking in with friends, planning get-togethers - they differ from the younger set in their desire to use the medium to meet new friends from across the country." Enjoy!

This article from the New York Times talks about what people use their smartphone for. The top reasons are games and weather. This article is very recent and talks about the most common apps used within 30 days.

This article relates to class discussions on social media and the classroom. It was in yesterday's Wall Street Journal's Personal Journal section. Major corporations are turning to universities and colleges to reach a younger, tech saavy generation to market their products. Instructors are anxious to work with these companies to let their students gain experience and knowledge of marketing with the new technologies.

The article talks about the differences between Myspace, Facebook, and Twitter.