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Number nine is the most interesting to me. It's not that people obsess. They just have downtime or choose to take a break from what they're doing. Advertisers need to take advantage of downtime.

Agreed. It's not necessarily unhealthy behavior, depending on what they're doing. And either way it's an opportunity for brands.

A couple other interesting things: "It's not going to rebound, which is why Foursquare's play is to be the new Yelp." - I disagree. Foursquare is probably going to fade away but the check-in, in some form another (almost certainly evolved) will probably follow the Gartner Hype Cycle - excitement, "failure" and then long-term entrenchment. "Last year, 68% of Americans using social networks said that none of those networks had an influence on their buying decisions. This year, just 36% said that there was no influence. Now, 47% say Facebook has the greatest impact on purchase behavior(compared to just 24% in 2011)." - any researcher worth their salt knows that people are very bad at predicting their own behavior. I hate seeing research that says "people say they are unlikely to X" because asking them point blank is the worst way to predict it.

The word "gamification," much like the phrase "social media" a few years back, is being lobbed around in technology circles as the next frontier in web and mobile. Just as nearly every application, website, brand and marketer now employs social media in some capacity, so too will these entities gravitate toward game mechanics in the years ahead."

Damage control for dummies

Since none of us went to Coachella, here's what happend occording to social media!

Since none of us went to Coachella, here's what happend occording to social media!

Pretty inforgraphic. Pinterest targets a small auidience (as compared to any other social media) but they have a loyal fan base and hold their own.

Pretty inforgraphic. Pinterest targets a small auidience (as compared to any other social media) but they have a loyal fan base and hold their own.

Instagram has created a showcase for artists to show their work. It's almost an interactive gallery and my favorite aspect of the media

Instagram has created a showcase for artists to show their work. It's almost an interactive gallery and my favorite aspect of the media

Instagram is by far my favorie social media. I follow mostly people I don't know- I just like their art or think they're doing something worthwhile. You live almost vicariously throught the accounts you follow

Instagram is by far my favorie social media. I follow mostly people I don't know- I just like their art or think they're doing something worthwhile. You live almost vicariously throught the accounts you follow

Social Media...IN SPACE!!!

I hate facebook ads. There are about 5 completely random ones on a page, but then their is that one of something you googled about 10 minutes ago or even last week. It's pretty creepy, but I also hate to admit that it works. A bike keeps popping up on my facebook ads side bar, and I really may break down and buy it if I see it again.

Here's some insight in how marketers use social media. You notice things like a company will reply to a tweet, but I never knew the extent of how closely they follow these conversations. And then come up with the right answer with respect to the brand and who they are tweeting at.

Fantastic article about being receptive to to media, and the culture of binge-watching.

"Racially diverse, economically stressed and politically liberal, Millennials are building their own networks through social media" - I am amazed at the statistical accuracy of the same things I have been noticing in both my friends and enemies, pretty awesome article. This is the type of information advertisers and marketing professionals need to know to sell their product in the right way.

"Racially diverse, economically stressed and politically liberal, Millennials are building their own networks through social media" - I am amazed at the statistical accuracy of the same things I have been noticing in both my friends and enemies, pretty awesome article. This is the type of information advertisers and marketing professionals need to know to sell their product in the right way.

Consumers are becoming more and more in control of how they consume media and advertising. Some companies are being left behind.

Shows just how much media we consume in a single day. Also compares that number to just a few years ago and well as projections for the future. "It's a sign of our unwavering-and continually rising-demand for content, and a phenomenal ability to multitask."

Some of these are incredibly surprising and some I can totally understand. Very interesting to see any way. Also directs you in ways to make adjustments for your business on the web.

This is a long one but pretty interesting. Compares a lot of civil rights activism to current social activism. Social media can make a huge difference if used correctly and delivered in the correct way.

This article talks about social media and how they've started adding a geolocation feature. It presents some scary features due to that. The user is essentially alerting anyone who reads that tweet where they are, or if they're not at home making it easier for robberies or other crimes.

This article talks about social media and how they've started adding a geolocation feature. It presents some scary features due to that. The user is essentially alerting anyone who reads that tweet where they are, or if they're not at home making it easier for robberies or other crimes.

Everyone has different needs, and the social landscape is shifting accordingly.

One good (though obvious) point they make is that each of these platforms fits into the life of the user in a different way. Five years ago it was somewhat winner-take-all in terms of user base, but that's no longer the case. Understanding the cultural differences across platforms is also really important to developing concepts for those platforms.

The moderators of a popular subreddit (r/technology) are getting flaw for banning stories (via autofilter) that contained certain "controversial" terms. Nothing to see here, really.

Using different tactics to elicit results, how social media sites control their users to follow the rules.

Using different tactics to elicit results, how social media sites control their users to follow the rules.

The NBA set a goal of heavily increasing followers and interaction surrounding its NBA Cares campaigns and succeeded on all fronts. This is a prime example of an ad campaign done well - focusing on the proper audience and giving them what they want :)

The NBA set a goal of heavily increasing followers and interaction surrounding its NBA Cares campaigns and succeeded on all fronts. This is a prime example of an ad campaign done well - focusing on the proper audience and giving them what they want :)