Media is and will continue to be seen on a huge array of devices and locations and in different ways. Here are a few predictions on where this is going. Not really predictions because I think most people are already aware of this and know that this is where it is all moving to.
Facebook went from social media to mainstream media and shifted the power from users back to big money corporations that can pay more and more to have their content seen.
"The growth of collaborative consumption comes from all of us seeking new ways to create profit and increase value in a globally connected society that loves to share. "
brands are having to find creative ways to get their brand out on the web. most people are using search engines and if you are not in the top 5 you probably wont get clicked.