t r u t h o u t | Corporate Social Responsibility: Wisdom or Window Dressing? - 0 views
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CSR is responding to major structural drivers and expectations of investors, employees, NGOs, global media, governments and society at large - stakeholders who will reward companies that "get it right" and punish those who get it wrong.
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CSR is relevant to businesses of all sorts and sizes, although global corporations subject to tremendous stakeholder scrutiny and pressure (by NGOs such as Greenpeace and Amnesty International, governments, the global media, international organizations and unions) have taken it up to a greater extent either as a result of various scandals or in order to achieve the various business benefits and proactively maintain their "social license to operate."
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notions of CSR were "present at the inception" of the corporation. From the very inception of bodies corporate, such as the Roman societates, through medieval bodies corporate (universities, cities, guilds), and even chartered companies of the age of exploration, and the colonial companies and corporate churches, utilities and charitable entities involved at the founding of the United States of America, corporations have generally had public as well as private purposes (although companies like the British and Dutch East Indies companies also caused great harm).
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The ultimate cause of the crisis was the ideological embrace of Milton Friedman's warped but still dominant view that "the only social responsibility of business is to make a profit for its shareholders," and until that socially and economically counterproductive - and empirically, legally and ethically inaccurate - view is corrected, we will continue to have the increasing and more intense crises of global capitalism that we have seen recur with ever greater frequency over the past forty years.
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A variety of new management tools ranging from online guides to human rights impact assessments (complementing the more traditional environmental risk assessments) now exist to help manage CSR in a responsible fashion and ensure it is not treated as a mere "add on."
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How do you make CSR part of the corporate culture? Pitts: As with the question of human rights and environmental compliance in society at large, this is in fact the most critical question. The law and market incentives are inherently limited - they can only go so far without risking counterproductive legal, practical or market failures. So even though (as discussed above) CSR involves compliance with law and is also "enforced" through both positive and negative incentives, both practical experience and academic research indicate that it can all be fruitless unless the culture and values of the company support CSR and accountable results.