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J Black

The Economics of Giving It Away - WSJ.com - 0 views

online.wsj.com/...SB123335678420235003.html

web2.0 webware

shared by J Black on 01 Feb 09 - Cached
  • In other cases, the same digital economics have spurred entirely new business models, such as "Freemium," a free version supported by a paid premium version. This model uses free as a form of marketing to put the product in the hands of the maximum number of people, converting just a small fraction to paying customers. It's an inversion of the old free sample promotion: Rather than giving away one brownie to sell 99 others, you give away 99 virtual penguins to sell one virtual igloo. (Confused? Ask a child: This is the business model for the phenomenally successful Club Penguin.)
  • J Black on 01 Feb 09
     
    In other cases, the same digital economics have spurred entirely new business models, such as "Freemium," a free version supported by a paid premium version. This model uses free as a form of marketing to put the product in the hands of the maximum number of people, converting just a small fraction to paying customers. It's an inversion of the old free sample promotion: Rather than giving away one brownie to sell 99 others, you give away 99 virtual penguins to sell one virtual igloo. (Confused? Ask a child: This is the business model for the phenomenally successful Club Penguin.)
Cathy Arreguin

Make & Sell iBook 2 for iPad with Author, Keynote, Dashcode, Sketchup and Collada - You... - 8 views

www.youtube.com/watch

ibook sell keynote sketch up iPad ibook_author tools software ibooks

shared by Cathy Arreguin on 06 Feb 12 - No Cached
  • Cathy Arreguin on 06 Feb 12
     
    Making and Selling iBooks using iBook Author. Includes process of getting ibook store approval. Note careful alignment to K12 science standards
Karen Vitek

Making the Most of Moodle (Single) - 18 views

www.teamvistech.com/...the-most-of-moodle-single.html

moodle lms cms

shared by Karen Vitek on 11 Feb 11 - No Cached
  • Karen Vitek on 11 Feb 11
     
    "Learn all the components of creating your own online Moodle course! Moodle is an open source online learning management system that allows teachers to create content that can be accessed online by their students. Many educators are using online tools to enhance the learning environment in their classroom. Moodle is a great solution for getting your classes into an online learning environment that you can design and modify. "
  • ...1 more comment...
  • Karen Vitek on 11 Feb 11
     
    If you are looking for a Moodle resource check out my new book!
  • Al Hammel on 14 Feb 11
     
    I think it's unfortunate that you are selling a resource for free/open source educational software. The beauty of Moodle is it's comprehensive online resources in addition to its accesibility for relative novice to advanced users. Making money off the volunteer work of others is not ethical and I fear that continued practices will cause such readily available resources to go commercial.
  • Karen Vitek on 14 Feb 11
     
    I am not selling the software. I am helping K-12 teachers implement its use in the classroom. If you have done as much professional development as I have with K-12 teachers you will know that the resources available online are not adequate for your average classroom teacher. Believe me, the little bit I may make with my book will not encourage Moodle to be a commercial venture. Believe it or not there are other books written on Moodle. Do a search on Amazon.com and you'll find many more Moodle books.
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