From the Desk of David Pogue - Amazon's E-Book Service - NYTimes.com - 1 views
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Jeff Johnson on 05 Mar 09What makes the Kindle successful is the effortlessness of it. One-click book buying. Forty-five-second book downloading. One-click book reading. Amazon tore down every last barrier, minimizing the number of steps at every turn. The convenience is amazing. So if they're going to bring those e-books to the iPhone, it had better be darned simple. And, sure enough, it is.