Strategy - Rebalance B2B Marketing Budgets to Maximize Sales : MarketingProfs Article - 0 views
10 Key Things I Learned From Working at a Search Startup - Search Engine Watch - 0 views
How to increase sales by 62%? Try removing some content from your landing page - 0 views
The surprising psychology of shoppers and return policies - The Washington Post - 0 views
17 Web & Graphic Design Trends To Watch In 2017 - 0 views
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There are sevreral items in this list that are important for conversion optimizers to take note of, things to try. Mobile-first design: I surprised to learn how many leads and sales are now coming from the mobile web. Skeleton screens: Far better than some spinning animation for decreasing both load times AND percieved load times. Photo-cenric Menus: Try these for ecommerce sites. Scroll-triggerd animations: ONLY FOR STORY TELLING! Animated Call-to-action Buttons: Try those that shimmer without interaction. Hand lettering: Be careful not to make things hard to read. AI for design: I just have to try Grid.
Visual sugar - uxdesign.cc - 0 views
The Psychology of Why Sexy Websites Suck at Sales - 0 views
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@KISSMetrics makes the point that plain is the new sexy; conventional websites sizzle. This article offers scientific proof that we consider a website "sexy" if it presents information as we expect it. You don't need to pay a creative team to come up with a unique site. In fact you will probably have to reel them in a bit once you've completed this article.
Why online retailers should enclose the checkout process | Econsultancy - 0 views
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"Enclose" the checkout process.
This means to create a distraction-free bubble when your visitor has decided to take that bold step and buy your product.
The psychological thing you're working against here is that, when asked to let go of something of value -- like our money -- we are more than happy to delay that decision.
Maybe we'll just shop a bit more. Maybe we'll check one other place for the right price.
That is why any distraction in your checkout process can be an out for a buyer, an out that they may never return from. I've seen checkout processes that have social media icons in them.
Really? Is this the right time to remind someone that they need to check Facebook?
Go buy something on your site and just look for all of the distractions you find. You might feel a bit embarrassed.
Are You a CRO Junkie? | The Invesp Blog - 0 views
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Do you get a shot of adrenaline every time you see an uptick in conversions? We do. However, we often find our early excitement tempered when a test turns out to be inconclusive.
It can be hard to announce to a customer that you didn't find a winner. In fact, it's a discipline here.
Find out what you can do to keep from getting addicted to good test results.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&forwarddg=1&art_aid... - 0 views
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Shimon Sandler offers some tips for linking phone orders to search campaigns, ranging from simple (using a pay-per-call provider) to more involved (setting up a database of unique promo codes tied to specific keywords).
You can create a unique landing page for each product that features a different phone number for each of the engines, or add a promo/reference code to each product page and train your phone sales reps to ask for and record this code for every order.
Sandler says that you can also put a printable coupon on each landing page that consumers need to redeem in-store, or try an IVR phone system that tracks phone calls and their sources. - Read the whole story...
The 5 Pillars of Web Engagement Management - 0 views
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Web Engagement Management (WEM) is a strategy for how an organization brings together its human and technology resources to optimize its digital presence. In the article What is Web Engagement Management (WEM)? we outlined 5 core WEM components. But we just skimmed the surface. Here's more on what we think is at the center of WEM.
7 Things I Learned About A.I. at SxSW17 - ThinkGrowth.org - 0 views
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Everything we do as marketers or salespeople is about story. Our content and conversations should excite the imagination and make others curious about the characters in our story - and perhaps see themselves in it. A.I. and other tech innovations will allow us to get closer to the characters in the stories we tell.
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