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Click Here You Idiot: Parody/How to of sales letter pages

How micro forums and links in White Papers increase conversion.

I'm part of the Conversations on Conversion Podcast series. Tune in.

With Google now occupying the first click to our site, converting searchers to clickers is critical. For businesses with geographical presence, here is a very in-depth summary of how to optimize your image for Google Local Search.

I recommend a kind of social media strategy that we call "Content-oriented" social media. This strategy revolves around creating content and sharing it with your social networks. If it gets shared around, you generate more qualified prospects to your site to convert. Clicks are measureable, which we like at Conversion Sciences. Here are nine errors we make that limits the amount of sharing that goes on around our content. NOTE: In #8, the writer defines six sharing personas. Note that 7 of the 8 prefer email as a tool of their sharing. This is an article on social media. The insinuation is that email is a social media tool. You may know that I call email the largest social network on the planet. Just saying...

"After clicking through 900,000 ads, researchers from Google discovered that the average mobile landing page loads in an embarrassing 22 seconds. That's over 7 times longer than most impatient internet users will wait before they abandon a page - 53% to be exact."

 @peeplaja has just saved you a whole lot of time. He's done the research and found the studies that you can use to refute the often poor advice your designers are giving your Web team.

Spend some time with this post and the links he references if you want to consistently create effective, high-converting websites.

This is a short little ditty from @ioninteractive that makes an important point about Landing Pages that is very easy to forget. Landing pages have a single-minded purpose or they are something else.

Comic book ads as PPC inspiration. I love the unexpected, and Ben Settle has one for us. Look for "comic book classified scans" link.

Conversion tools and tips from the Performable guys

If it isn't measureable, it didn't happen.

That B2B marketers see engaging content as a "bar set too high" is just one of the excellent points made in this post. If only the B2B world realized that we are trying to set them free!

 By @WAWorld These are some of the tools you want in your lab. They are the beakers, bunsen burners, mass spectrometers, and Geiger counters tha tyou use to test and evaluate your online marketing experiments.  From Web Analytics World