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Brian Massey

Neuromarketing - A Simple Hack That Makes You MUCH More Persuasive - 0 views

www.neurosciencemarketing.com/...charts.htm

persuasion copy copywriting content content marketing

shared by Brian Massey on 06 Dec 14 - No Cached
  • Brian Massey on 06 Dec 14
     
    If you love the science of persuasion like we do, you should definitely be following my friend Roger Dooley's blog.

    Here's a great example of how he uses research to deliver actionable advice to marketers and business owners like us.
Brian Massey

10 Sites With Stunning Visual Data That Will Change Your World View | CIO - 0 views

www.cio.com/...ll-change-your-world-view.html

data world view visualization graph graphics

shared by Brian Massey on 18 Jul 14 - No Cached
  • Brian Massey on 18 Jul 14
     
    Just because you have the data that proves you are "right" about something, don't expect anyone to believe you.

    It's not about the data, it's about how you present the data.

    Since Conversion Optimization is ONLY about generating data to guide decisions, I love to explore the various ways of presenting it.

    Here is some awesome eye candy from some amazing sites.
Brian Massey

Long-Term Exposure to Flat Design: How the Trend Slowly Makes Users Less Efficient - 0 views

www.nngroup.com/...flat-design-long-exposure

design usability webdesign

shared by Brian Massey on 19 Nov 15 - No Cached
  • Brian Massey on 19 Nov 15
     
    I reviewed 47 wordpress templates for a competition earlier this year. 98% of them used a "flat" design approach. Of course, we're seeing this style of design pervade websites.

    Is this a good thing? Nielsen Norman Group says we can use flat designs if we follow some smart guidelines.
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