4 Principles Of Conversion Content Marketing - 0 views
-
Brian Massey on 14 Aug 10Scott Brinker builds the bridge between landing page optimization and content marketing.
Group items tagged
Increase conversion rate by making your site ugly. . . « Conversion Voodoo De... - 0 views
-
Many have contemplated the counter-intuitive ability of "ugly" sites to win huge market share - think eBay.com, Amazon.com, DrudgeReport.com, PlentyofFish.com, CraigsList.org, MySpace.com, or usability expert Jakob Nielsen's Useit.com.
Conversion Optimization School is in Session | conversion optimization | Social Media C... - 0 views
-
If you run a blog, you'll really enjoy this critique of Jay Baer's Convince and Convert blog by Derek Halpern of SocialTriggers.com. Great ideas include: Simplify your landing pages, make your most imporant conversions most prominent, add a call to action after the comments (I call this a "dripping pan"), and more.
How To Track Social Conversions On Landing Pages - 0 views
-
Thanks @chiefmartec for an incredibly helpful and detailed tutorial on measuring social like buttons in Google Analytics.
[Case Study] Using Video to Lift Landing Page Conversion Rate by 100% | Unbounce - 0 views
-
@unbounce Here is some data that we are seeing elsewhere, in which video increases conversion rates. The universal appeal of video is quite surprising -- and powerful.
7 Reasons Why Clicking This Title Will Prove Why You Clicked This Title - Venngage - 0 views
-
The kind of traffic that comes to a "Click Bait" headline is often not well qualified. People come because of the headline's hook, not because they need a product or service.
Having said that, the psychology of these headlines can be used to draw a more qualified audience to a content piece or landing page. So I offer this little study of click-bait headlines. It's worth the read if only for the dog videos.
Long-Term Exposure to Flat Design: How the Trend Slowly Makes Users Less Efficient - 0 views
-
I reviewed 47 wordpress templates for a competition earlier this year. 98% of them used a "flat" design approach. Of course, we're seeing this style of design pervade websites.
Is this a good thing? Nielsen Norman Group says we can use flat designs if we follow some smart guidelines.
Rotating Banners? Just Say No! | ClickZ - 0 views
-
It is astounding that these rotating hero shots are so common on e-commerce sites. We have seen in the lab that they are a sure way to reduce site engagement and crater conversion rates. Don't believe it? Tim Ash would know and lists the reasons in this eye-opening article. Please read it.
There is more on hero sliders in my most recent Search Engine Land column.
40 Checkout Page Strategies to Improve Conversion Rates - 0 views
-
I frequently say that there are thousands of ways to increase your conversion rate, lead generation and revenue. With that thought in mind, you should be less intimidated by this little list of 40 ideas from @KISSMetrics.
The Seven Silent Ways Hidden Friction Kills - 0 views
-
Friction is something I haven't written about much. Friction is anything that keeps a visitor from scanning and understanding your page. From a conversion standpoint, it is anything that makes it unclear what a visitor should do. This article really is enlightening about four Originally from Austin McCraw of MarketingExperiments
How to Create a High Converting Facebook Fan Page | Business 2 Community - 0 views
It's Not My Job: Why Marketing is Broken - - 0 views
-
@TheGrok (Bryan Eisenberg) is one of the founders of the performance marketing movement -- we've called it conversion marketing. He has the cred to ask the hard questions. In this very impactful article, he asks "Really, is this so hard to do?" of the email marketers whom he sees as "broken."
These examples should leave you with a feeling of, "Oh yes. I get it now."
That can be a very valuable feeling.
PubCon: Social Media Conversion Optimization with Brian Massey | Search Engine Journal - 0 views
-
This is a nice summary of my @PubCon Masters Group Training. You can watch the free 14 minute video of my PubCon "Social Moonshine" presentation at http://conversci.com/vuh8
Feng-GUI - Effectively Analyze Attention and Attraction in Visuals - 0 views
-
Similar to AttentionWizard, Feng-GUI evaluates attention of images.
21 Secrets of Top Converting Websites by Jeffrey Eisenberg - 0 views
-
Jeffrey Eisenberg gives you a boat load of great Conversion techniques
Top 7 Tips for Optimizing Low-Traffic Websites - 0 views
-
Great tips for optimizing
ABtests.com - Share A/B Testing Results. Improve your conversion today. - 0 views
-
Great case studies from AB tests
Multivariate testing, A/B split testing and landing page optimization software reviews ... - 0 views
-
Analytics tools comparison from conversion rate experts.
Boosting conversion rates | The CX Rx - 0 views
-
Nice summary of my ProductCamp Austin presentation.
« First
‹ Previous
61 - 80 of 84
Next ›
Showing 20▼ items per page