As Cann pointed out when I talked to him, it is very difficult to appreciate the benefits of using social media unless you try it out, and use it long enough to see a return on your investment.
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That said, there are costs to not using social media too. The best way to decide what works for you is to try it, be prepared to invest a little, and judge the outcome for yourself.
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I certainly think long and hard about what I write on this blog, because with between 1000-2000 views per day, and a stream of comments coming in from those who either agree or disagree with my views, I sure feel as though I am being peer reviewed.
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They have credibility in a different sense to peer reviewed journal articles.
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One final word: We need to remember that professionals built the Titanic, but an amateur built the Ark. It's not always about expertise - sometimes it's about passion.
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