As Cann pointed out when I talked to him, it is very difficult to appreciate the benefits of using social media unless you try it out, and use it long enough to see a return on your investment.
That said, there are costs to not using social media too. The best way to decide what works for you is to try it, be prepared to invest a little, and judge the outcome for yourself.
"Social media is becoming increasingly important in teaching and research work but tutors must remember, it's a conversation not a lecture, says Ernesto Priego"
Overall, just under 41 percent of seniors taking part in NACE's 2011 Student Survey reported using some form of social media in their job search.
Among that group, those with LinkedIn profiles and Twitter accounts are much more likely to use social networking in their job searches than students with just Facebook profiles.