Role of SM in TouriSM Marketing - 1 views
-
-
influenciadasuoc on 24 Oct 19It can be concluded from the studies that the significant role of Social Media is during the pre-trip travel planning and decision making period. Various Social Media tools are highly effective in supporting knowledge distribution, communication, and collaboration across the tourism industry
-
-
-
The studies further portraySocial Media as a means of creating / increasing awareness of the destination, reaching out to masses, encouraging travellers to plan their journey, strengthening the destination image as a favourite destination, targeting new / specific market, spreading positive word of mouth, increasing number of visitors, creating buzz around the destination, increasing the number of Facebook / Twitter fan base, changing the appeal of the destination in the mind of visitors, creating a brand image for the destinations, and more
-