About Company Reputation

Say, for example, that someone has written on a blog that you own two Ferrari sports cars and that you got them direct from Italy. This statement may be explicitly false, and therefore libelous, but it would be difficult to successfully sue the writer because of the second requirement of defamation cases.

Companies as large and as recognized as Enron, BP and Arthur Andersen have had to take such drastic actions as changing the company name, sell of its primary source of income, declaring bankruptcy, or enduring decades low stock prices in the instance that their reputations were each lost.