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alisa perren

Where Does DC Comics Fit In AT&T's Vision For WarnerMedia? - 0 views

www.forbes.com/...in-atts-vision-for-warnermedia

DC Comics WarnerMedia AT&T

shared by alisa perren on 02 Aug 19 - No Cached
  • To the extent that DC matters at all in the company’s future, it’s as a source of owned IP for other media channels and as a lifestyle brand to serve as an ambassador to geek culture.
  • One place that AT&T does not seem to see any value is in sub-brands
  • In place of a robust and differentiated publishing enterprise, AT&T appears more interested in boosting DC as a consumer lifestyle brand.
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  • WarnerMedia’s highest aspirations for its audience – younger, hipper, more ethnically and gender-diverse than the traditional DC comics readership
  • This gives DC a permanent structural advantage in the lucrative fields of licensed merchandise and apparel that the company has never fully exploited.
  • A generation ago, faced with a similar situation, DC’s then co-President and Publisher Jenette Kahn appealed to Time Warner management that wanted to dramatically cut back on DC’s current publishing in favor of reprints, saying that the company’s new material was the lifeblood of the company, a source of new fans and new IP without which the characters and related merchandise would decline into obscurity
  • Looking to the future of comics publishing, DC had a booth at the recent Book Expo trade show for the first time in more than a decade, touting its new line of teen and young adult material, much of which is published direct to trade rather than sold through comic shops.
alisa perren

As Comic Book Industry Grows, Smaller Publishers Learn to Adapt - The New York Times - 0 views

www.nytimes.com/...lion-forge-oni-merger.html

Lions Forge Oni Press merger comics

shared by alisa perren on 22 May 19 - No Cached
  • The move, the companies say, will strengthen their library of original comics and graphic novels and help them to leverage their characters on other media platforms, including animation and film.Other publishers are introducing direct-to-consumer sales, binge-able stories and magazine-style formats. Some are also offering greater financial stakes for creators.
  • These adaptations have fueled growth in the comic book industry: Sales in 2018 rose $80 million from the previous year.
  • The consolidated publishing effort will be run out of Portland, Ore., where Oni is based. James Lucas Jones, publisher of Oni, will be president and publisher of the new enterprise. The merger was negotiated by Edward Hamati, the president of Polarity, a media company Mr. Steward founded last year to help develop Lion Forge characters outside comics.
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  • Polarity is moving quickly to establish new distribution channels. On Monday, the company announced the formation of an animation studio to produce content for movies and TV.
  • Lion Forge’s slogan, “Comics for Everyone,” is apparent across its line of publications, which includes superhero comic books with an emphasis on diversity, an imprint for younger and middle school readers, and memoirs that delve into eating disorders and gender identity.
  • The merger will combine assets from both companies and require an examination of staff levels — just over 20 at Lion Forge and just under 20 at Oni. “We’re going to take a look at efficiencies and identify a number of areas of growth as well,” Mr. Steward said.
  • And December brought the arrival of TKO Studios, which introduced a direct-to-consumer approach by simultaneously offering single issues and collected editions for binge readers.
  • In September, Ahoy Comics introduced a magazine-style format, publishing comics that included extras like prose stories.
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