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The move, the companies say, will strengthen their library of original comics and graphic novels and help them to leverage their characters on other media platforms, including animation and film.Other publishers are introducing direct-to-consumer sales, binge-able stories and magazine-style formats. Some are also offering greater financial stakes for creators.
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These adaptations have fueled growth in the comic book industry: Sales in 2018 rose $80 million from the previous year.
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The consolidated publishing effort will be run out of Portland, Ore., where Oni is based. James Lucas Jones, publisher of Oni, will be president and publisher of the new enterprise. The merger was negotiated by Edward Hamati, the president of Polarity, a media company Mr. Steward founded last year to help develop Lion Forge characters outside comics.
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