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""This is a great opportunity to experiment," said David Steinberger, CEO and co-founder of comiXology, who heads up Amazon's digital comics efforts worldwide. "We see a lot of potential for print on demand not just for us, but for existing publishers who can bring backlist titles back into print quickly or offer material that's hard to fit [into the current distribution model.] We can take those risks on behalf of the publishers, find out what works and help them take advantage of it.""