Where Does DC Comics Fit In AT&T's Vision For WarnerMedia? - 0 views
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To the extent that DC matters at all in the company’s future, it’s as a source of owned IP for other media channels and as a lifestyle brand to serve as an ambassador to geek culture.
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One place that AT&T does not seem to see any value is in sub-brands
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In place of a robust and differentiated publishing enterprise, AT&T appears more interested in boosting DC as a consumer lifestyle brand.
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