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Our friends from the Norman Lear Center in L.A. have put together a comprehensive primer on the "Business and Culture of Social Media." If you're intrigued by social media as entertainment and want to learn more about the notion of "mass self-communication," take a look at the presentation that Lear Center deputy director Johanna Blakley and director Marty Kaplan gave at the Barcelona Media Center. As brands are in hot pursuit of the ever more fragmented group of content generators formerly known as "the audience," the authors pinpoint an interplay of business economy, gift economy, and attention economy. Download the pdf

To upgrade our thinking patterns is a beginning step to an upgrade in human consciousness, and is necessary if we are to succeed in adapting to our rapidly and inevitably changing world. In other words, if we don’t enact a change, or learn to adapt to the incoming energies of change and transformation, our presence is likely to be no longer required, or needed. It is a sobering thought. The human species has entered a period of profound, fundamental, and unprecedented change. It needs to acquire new skills in order to co-exist with an environment that is itself undergoing profound change within the larger fabric of living systems - planetary, solar, and galactic. We need to upgrade our capacities in order to have the internal resistance to an upgrade in energies. Not to do so may result, quite literally, in us blowing a species-fuse! Whichever way we look at it, we are in need of preparation. If we are not prepared, that which manifests as truth may very well seem like science-fiction. And it needs to be stressed that our future depends to a large degree upon the ability to renew our perceptions about the world. It is a question of how our inner vision can be brought in balance with (and in support to) the impacts of a changing environment. If there is enough ‘critical mass’ of mind-change then there is a better possibility that shifting energies will be experienced less chaotically. Evolutionary biologist Elizabeth Sahtouris expresses the same sentiment when she writes