companies should try to spark user-to-user discussion -- a surprisingly cost-effective option on Second Life.
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West's epiphany came about by accident. One day, she was sitting on a Second Life art-gallery couch, talking to people from all over the world, and she had their rapt attention. "At that moment, I could have sold my couchmates on anything," she says. "I realized how powerful one-on-one engagement could be."
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hypercreative users who wanted to interact.
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