MT software vendors will work hard to break out of the dominant bring-me-more-eyeballs revenue model with applications focused on real business needs such as intranet information feeds, employee communication, and business intelligence.

Some language entrepreneurs will take the company up on its offer of machine translation, translation management, collaborative editing, and creative mash-ups to build a Google-based translation service business without spending a dime on commercial software.

Some corporate users will sidestep LSPs and software purchases by “shopping” at Google.

Smart freelancers will wake up to this free translation resource as a productivity tool.