What we’ve come to realize more and more through major events — elections, major celebrations, breaking news events and tragedies — is that the two-screen experience is becoming more and more ubiquitous,” says Morse. “More people are interacting, watching while using their tablets and their iPhones, and we want to create the richest two-screen experience we can.
Most unusually, two-dimensional barcodes will appear on-screen throughout the day, prompting viewers with smartphones to scan the code to load additional CNN coverage on their smartphones.
networks are beginning to understand the importance of an engaged audience across multiple channels
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The challenges involve understanding how consumers use different kinds of devices, and how to optimize the experience for each device
The network will also keep track of trending conversations in order to bridge online and on-air discussions
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