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"The Invisible Technologies of Goffman's Sociology Trevor Pinch Old technologies live on alongside new ones. Often the old technologies become invisible, just part of the stuff of life while attention is focused on a subset of technologies deemed new and interesting. For example, David Edgerton points out that whereas the Second World War is often seen as the crucible for new technologies from microwave radar to the atomic bomb, the extensive role of horses in the war is frequently overlooked.1 These invisible, mundane technologies are my focus here, and I wish to address how making such technologies more visible might contribute toward our sociological understanding of technology."