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"Howard Rheingold There are a lot of voices talking about social media today, but Howard Rheingold defined the field before it existed. A noted author and commentator, Rheingold has a proven record of accurate technology and social forecasting, over two decades of syndicated columns, best-selling books, and pioneering online enterprises. His latest research and forthcoming book focuses on 21st century literacies -- how individuals and organizations learn to use digital media effectively and credibly. He coined the term "virtual community" in 1987 An acknowledged authority on the marriage of mobile phone, PC, and wireless internet, Rheingold's previous work reveals how this convergence has changed the way we meet, mate, entertain, govern, and conduct business. His book Smart Mobs, named one of the Big Ideas books of 2002 by The New York Times, chronicles the new forms of collective action and cooperation made possible by mobile communications, pervasive computing, and the Internet. Rheingold is the recipient of a 2008 MacArthur Knowledge-Networking Grant through the Foundation's Digital Media and Learning Competition. He was founding Executive Editor of Hotwired, the first commercial webzine where the web-based discussion forum and the online banner ad were invented. Rheingold has appeared on Today, Good Morning America, ABC Primetime Live, CNN, CBS News, NBC News, Macneill-Lehrer Report, NPRs Fresh Air and Marketplace. He currently teaches at Stanford University. To learn more about Howard, please visit his web site at http://www.rheingold.com."

A story has a beginning, a middle, and a cleanly wrapped-up ending. Whether told around a campfire, read from a book, or played on a DVD, a story goes from point A to B and then C. It follows a trajectory, a Freytag Pyramid-perhaps the line of a human life or the stages of the hero's journey. A story is told by one person or by a creative team to an audience that is usually quiet, even receptive. Or at least that's what a story used to be, and that's how a story used to be told. Today, with digital networks and social media, this pattern is changing. Stories now are open-ended, branching, hyperlinked, cross-media, participatory, exploratory, and unpredictable. And they are told in new ways: Web 2.0 storytelling picks up these new types of stories and runs with them, accelerating the pace of creation and participation while revealing new directions for narratives to flow.

How to Use Twitter as a Twool iStock_000000372006XSmall.jpg I may get more value out of Twitter than anyone else on the planet because I use Twitter as a tool-specifically as a marketing tool-for my website Alltop and my book, Reality Check. If the concept of using Twitter in a commercial manner interests you, keep reading. If it doesn't, then you can continue to send and receive tweets about how cats are rolling over and the line at Starbucks.

"This guide is for helping people to understand how to and how not to engage with community over projects such as software, content, marketing, art, infrastructure, standards, and so forth. It contains knowledge distilled from years of Red Hat experience. "