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"As promised, I am presenting a step-by-step approach to a low-cost knowledge management (KM) program using social computing, and will focus on the functionality that has been touted but rarely delivered by communities of practice (CoPs). The name brings to mind Etienne Wenger's pioneering work in observing naturally occurring use of virtual environments by engineers. The problem was that when people went from a researcher's description of what had grown naturally in the past to a prescriptive recipe, things went wrong. People never accurately report all the factors that lead to the success or failure of a project; retrospective coherence clicks in. Also, the fact that something worked once in a specific context does not mean that it will work again even in the same conditions, or that you can accurately replicate the starting conditions. The other big problem was that people built over structured, formal top-down systems that replicated the design methodologies for enterprisewide systems like SAP. So, let's look at a bottom-up, naturalizing approach to building communities for knowledge flow using blogs:"