He leads off the book with a discussion of the effect of Google’s “personalization” feature on the ranking of search results. This feature uses 54 signals (what browser version you’re using, your prior searches, geographic location, and so on) to customize search results for each user.
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Mrs. Yollis' Classroom Blog: Video: National Geographic's Giant Map of Asia - 8 views
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Is Google really filtering my news? - Librarian of Fortune - 7 views
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