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sitesimply

How to build an effective social media marketing strategy - 0 views

www.slideshare.net/...ocial-media-marketing-strategy

social media marketing SMM SMO strategy sites simply.

shared by sitesimply on 09 Oct 15 - No Cached
  • sitesimply on 09 Oct 15
     
    There is a vast range of social media platforms where you can share news, ideas, and important information associated with your company or brand. While Facebook, Google+, Twitter, Tumblr and Pinterest are the top social networks, still each one has its own appeal, style and audience.
Wendy Cotta

22 Educational Social Media Diagrams - 44 views

blog.hubspot.com/...nal-Social-Media-Diagrams.aspx

socialmedia infographics graphics

shared by Wendy Cotta on 28 Jun 10 - Cached
  • Maggie Verster on 28 Jun 10
     
    "Everyone learns differently. Social media marketing has a lot of moving parts and processes which make it hard to get up to speed. This challenge is only compounded by the ever-changing nature of the market, in which new applications and opportunities arise daily. Reading tons of blog articles, while important, takes a lot of time. Sometimes it is easier to see concepts visually to get a basic understanding and then do further research on the topics that are most relevant to your business. In today's post we collected some great visualizations of social media concepts including monitoring and content distribution. "
  • Wendy Cotta on 24 Jul 11
     
    Great infographics about social media.
Susie Highley

Social media and advocacy - 16 views

www.slideshare.net/...social-media-and-advocacy

advocacy libraries social media

shared by Susie Highley on 05 Jul 10 - Cached
  • Susie Highley on 05 Jul 10
     
    Slide show from South Carolina on using social media tools for advocacy.
Maggie Verster

Fair Use for Media Literacy Education - 6 views

worldbuilder.ning.com/...show

medialiteracy fairuse school2.0 library2.0

shared by Maggie Verster on 30 Sep 09 - Cached
  • Maggie Verster on 30 Sep 09
     
    The Center for Social Media is proud to announce the upcoming release of the Code of Best Practices in Fair Use for Media Literacy Education
David Wetzel

Engaging Students with Digital Media in Science and Math - 0 views

www.teachscienceandmath.com/...ital-media-in-science-and-math

digital images in education videos Math Science teaching and strategies using media

shared by David Wetzel on 26 Jul 10 - Cached
  • David Wetzel on 26 Jul 10
     
    Digital Media follows the old adage "A picture is worth a thousand words!" when it comes to science and math. The use of visuals is ideal for helping students construct background knowledge for developing a better understanding of science and math concepts.
Carlos Quintero

Innovate: Future Learning Landscapes: Transforming Pedagogy through Social Software - 0 views

innovateonline.info/index.php

article artículo education innovate learning pedagogia2.0 pedagogy teaching

shared by Carlos Quintero on 11 Sep 08 - Cached
  • Web 2.0 has inspired intense and growing interest, particularly as wikis, weblogs (blogs), really simple syndication (RSS) feeds, social networking sites, tag-based folksonomies, and peer-to-peer media-sharing applications have gained traction in all sectors of the education industry (Allen 2004; Alexander 2006)
  • Web 2.0 allows customization, personalization, and rich opportunities for networking and collaboration, all of which offer considerable potential for addressing the needs of today's diverse student body (Bryant 2006).
  • In contrast to earlier e-learning approaches that simply replicated traditional models, the Web 2.0 movement with its associated array of social software tools offers opportunities to move away from the last century's highly centralized, industrial model of learning and toward individual learner empowerment through designs that focus on collaborative, networked interaction (Rogers et al. 2007; Sims 2006; Sheely 2006)
  • ...19 more annotations...
  • learning management systems (Exhibit 1).
  • The reality, however, is that today's students demand greater control of their own learning and the inclusion of technologies in ways that meet their needs and preferences (Prensky 2005)
  • Tools like blogs, wikis, media-sharing applications, and social networking sites can support and encourage informal conversation, dialogue, collaborative content generation, and knowledge sharing, giving learners access to a wide range of ideas and representations. Used appropriately, they promise to make truly learner-centered education a reality by promoting learner agency, autonomy, and engagement in social networks that straddle multiple real and virtual communities by reaching across physical, geographic, institutional, and organizational boundaries.
  • "I have always imagined the information space as something to which everyone has immediate and intuitive access, and not just to browse, but to create” (2000, 216). Social software tools make it easy to contribute ideas and content, placing the power of media creation and distribution into the hands of "the people formerly known as the audience" (Rosen 2006).
  • the most promising settings for a pedagogy that capitalizes on the capabilities of these tools are fully online or blended so that students can engage with peers, instructors, and the community in creating and sharing ideas. In this model, some learners engage in creative authorship, producing and manipulating digital images and video clips, tagging them with chosen keywords, and making this content available to peers worldwide through Flickr, MySpace, and YouTube
  • Student-centered tasks designed by constructivist teachers reach toward this ideal, but they too often lack the dimension of real-world interactivity and community engagement that social software can contribute.
  • Pedagogy 2.0: Teaching and Learning for the Knowledge Age In striving to achieve these goals, educators need to revisit their conceptualization of teaching and learning (Exhibit 2).
  • Pedagogy 2.0: Teaching and Learning for the Knowledge Age In striving to achieve these goals, educators need to revisit their conceptualization of teaching and learning
  • Pedagogy 2.0 is defined by: Content: Microunits that augment thinking and cognition by offering diverse perspectives and representations to learners and learner-generated resources that accrue from students creating, sharing, and revising ideas; Curriculum: Syllabi that are not fixed but dynamic, open to negotiation and learner input, consisting of bite-sized modules that are interdisciplinary in focus and that blend formal and informal learning;Communication: Open, peer-to-peer, multifaceted communication using multiple media types to achieve relevance and clarity;Process: Situated, reflective, integrated thinking processes that are iterative, dynamic, and performance and inquiry based;Resources: Multiple informal and formal sources that are rich in media and global in reach;Scaffolds: Support for students from a network of peers, teachers, experts, and communities; andLearning tasks: Authentic, personalized, learner-driven and learner-designed, experiential tasks that enable learners to create content.
  • Instructors implementing Pedagogy 2.0 principles will need to work collaboratively with learners to review, edit, and apply quality assurance mechanisms to student work while also drawing on input from the wider community outside the classroom or institution (making use of the "wisdom of crowds” [Surowiecki 2004]).
  • A small portion of student performance content—if it is new knowledge—will be useful to keep. Most of the student performance content will be generated, then used, and will become stored in places that will never again see the light of day. Yet . . . it is still important to understand that the role of this student content in learning is critical.
  • This understanding of student-generated content is also consistent with the constructivist view that acknowledges the learner as the chief architect of knowledge building. From this perspective, learners build or negotiate meaning for a concept by being exposed to, analyzing, and critiquing multiple perspectives and by interpreting these perspectives in one or more observed or experienced contexts
  • This understanding of student-generated content is also consistent with the constructivist view that acknowledges the learner as the chief architect of knowledge building. From this perspective, learners build or negotiate meaning for a concept by being exposed to, analyzing, and critiquing multiple perspectives and by interpreting these perspectives in one or more observed or experienced contexts. In so doing, learners generate their own personal rules and knowledge structures, using them to make sense of their experiences and refining them through interaction and dialogue with others.
  • Other divides are evident. For example, the social networking site Facebook is now the most heavily trafficked Web site in the United States with over 8 million university students connected across academic communities and institutions worldwide. The majority of Facebook participants are students, and teachers may not feel welcome in these communities. Moreover, recent research has shown that many students perceive teaching staff who use Facebook as lacking credibility as they may present different self-images online than they do in face-to-face situations (Mazer, Murphy, and Simonds 2007). Further, students may perceive instructors' attempts to coopt such social technologies for educational purposes as intrusions into their space. Innovative teachers who wish to adopt social software tools must do so with these attitudes in mind.
  • "students want to be able to take content from other people. They want to mix it, in new creative ways—to produce it, to publish it, and to distribute it"
  • Furthermore, although the advent of Web 2.0 and the open-content movement significantly increase the volume of information available to students, many higher education students lack the competencies necessary to navigate and use the overabundance of information available, including the skills required to locate quality sources and assess them for objectivity, reliability, and currency
  • In combination with appropriate learning strategies, Pedagogy 2.0 can assist students in developing such critical thinking and metacognitive skills (Sener 2007; McLoughlin, Lee, and Chan 2006).
  • We envision that social technologies coupled with a paradigm of learning focused on knowledge creation and community participation offer the potential for radical and transformational shifts in teaching and learning practices, allowing learners to access peers, experts, and the wider community in ways that enable reflective, self-directed learning.
  • . By capitalizing on personalization, participation, and content creation, existing and future Pedagogy 2.0 practices can result in educational experiences that are productive, engaging, and community based and that extend the learning landscape far beyond the boundaries of classrooms and educational institutions.
  • Carlos Quintero on 11 Sep 08
     
    About pedagogic 2.0
  • Carlos Quintero on 11 Sep 08
     
    Future Learning Landscapes: Transforming Pedagogy through Social Software Catherine McLoughlin and Mark J. W. Lee
Jeff Johnson

Former FCC Chairmen Join Task Force Calling For New Digital Kids Initiative - Common Se... - 0 views

www.commonsensemedia.org/...press-releases.php

children digital native education fcc media

shared by Jeff Johnson on 22 May 08 - Cached
  • Joined by a bipartisan group of former FCC chairmen and leading media industry executives and educators from across the country, Common Sense Media today announced the launch of the Digital Kids Task Force, a group that will organize a national campaign to fund efforts aimed at helping parents and teachers better manage the growing impact of digital media on kids and teens.
Tero Toivanen

What is social media? Here are 34 definitions... | Blog | Econsultancy - 0 views

econsultancy.com/...-media-here-are-34-definitions

econsultancy social media

shared by Tero Toivanen on 20 Mar 09 - Cached
  • Tero Toivanen on 20 Mar 09
     
    What is social media? Here are 34 definitions...
J Black

New Media Literacies on MIT TechTV - 0 views

newmedialiteracies.techtv.mit.edu

21stCenturySkills participatory_culture

shared by J Black on 31 Jan 09 - Cached
  • J Black on 31 Jan 09
     
    About the show: Learning in a Participatory Culture New Media Literacies is a research initiative within MIT's Comparative Media Studies program. According to a 2007 study from the Pew Center for Internet & American Life, more than half of all teens
Bill Graziadei, Ph.D. (aka Dr. G)

Do we really need a social media strategy? | .eduGuru - 0 views

doteduguru.com/eed-social-media-strategy.html

eduguru edu guru social media need strategy strategic plan web2.0 network education teaching learning elearning

shared by Bill Graziadei, Ph.D. (aka Dr. G) on 03 Dec 08 - Cached
  • Bill Graziadei, Ph.D. (aka Dr. G) on 03 Dec 08
     
    Before creating separate social media strategy, look at existing strategies within your university and/or company.
Ruth Howard

GAME School Opens in New York:Quest to Learn | HASTAC - 0 views

www.hastac.org/1959

games learning teaching curriculum lHenry Jenkins MIT digital media new school ecology

shared by Ruth Howard on 16 Apr 09 - Cached
  • In an atmosphere of academic excellence, Quest aims to foster the type of learning that is possible today—learning based on access to online resources and tools from around the globe, learning that supports customized content for every student on demand, learning that is game-like in its ability to inspire and motivate. “In an age when low-income urban kids continue to drop out of school at alarming rates, yet research is consistently showing the high levels of engagement youth are exhibiting in various media platforms, it is incumbent upon educators to take notice and indeed redirect teaching methods to meet the needs and interests of students,” says Schwartz.
  • a robust industry mentorship program allow students opportunities to learn alongside experts, s
  • critical pedagogic tool in secondary education.”
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  • 21st century learning materials and assessment
  • teacher training and digital arts
  • “learn by doing” through coursework focused on helping students make connections between ideas and skills in real world contexts. Enhanced literacy and math instruction occurs daily and all students have opportunities to gain expertise in reading, writing, and designing with digital media, including taking courses in computer programming, media arts, and game design. A fully integrated Wellness curriculum supports students in achieving healthy hearts, minds, and bodies.
  • based on research on how students today learn best
  • daily workshops in numeracy and literacy for struggling students,
  • cues from the media-rich learning kids are engaged in outside of school
  • expect a school that is all about beauty, science, thinking, learning, excitemen
  • Ruth Howard on 16 Apr 09
     
    A new New York school-curriculum by game designers fully integrating a new learning ecology.
Russell D. Jones

Credibility and Digital Media @ UCSB - Past Research - 0 views

www.credibility.ucsb.edu/past_research.php

Credibility Wikipedia

shared by Russell D. Jones on 21 Jun 09 - Cached
  • traditional notions of credibility as coming from a centralized authority (e.g., a teacher, expert, or author) and individualized appraisal processes are challenged by digital technologies.
    • Russell D. Jones
      Russell D. Jones on 21 Jun 09
       
      Here is the break down of traditional modernist classroom.
  • Credibility assessments as constructed through collective or community efforts (e.g., wikis, text messaging via cell phones, or social networking applications) emerge as a major theme in recent discussions, and phrases like "distributed" and "decentralized" credibility, the "democratization of information," and "collectively versus institutionally-derived credibility" are common.
  • At core is the belief that digital media allow for the uncoupling of credibility and authority in a way never before possible.
  • ...1 more annotation...
  • Digital media thus call into question our conceptions of authority as centralized, impenetrable, and singularly accurate and move information consumers from a model of single authority based on hierarchy to a model of multiple authorities based on networks of peers.
  • Russell D. Jones on 21 Jun 09
     
    much of the information on the Web at the time (and still today) was not subject to the same types of credibility standards as most traditional mainstream media.
Tero Toivanen

Integrating ICT into the MFL classroom:: Ripping to MP3 using Windows Media Player - 0 views

joedale.typepad.com/...sing-windows-media-player.html

MP3 ripping Windows Media Player youtube

shared by Tero Toivanen on 11 Jun 09 - Cached
  • Tero Toivanen on 11 Jun 09
     
    How to rip CD:s to MP3 with Windows Media Player.
Maggie Verster

Social Media Guidelines for Schools - 1 views

socialmediaguidelines.pbworks.com

guidelines policies aup socialmediaguidelines socialmedia school2.0

shared by Maggie Verster on 17 Aug 09 - Cached
  • Maggie Verster on 17 Aug 09
     
    This is a collaborative project to generate Social Media Guidelines for school districts. The goal of this guideline is to provide instructional employees, staff, students, administrators, parents and the school district community direction when using social media applications both inside and outside the classroom.
Kathleen N

New Hampton School - Social Media Reading List - 0 views

newhampton.wikispaces.com/Social+Media+Reading+List

social media web2.0 leadership wiki

shared by Kathleen N on 09 Sep 09 - Cached
  • Kathleen N on 09 Sep 09
     
    Resources for promoting social media in schools
anonymous

Critical Issue: Using Technology to Improve Student Achievement - 0 views

www.ncrel.org/...te800.htm

shared by anonymous on 23 Feb 10 - Cached
  • Technologies available in classrooms today range from simple tool-based applications (such as word processors) to online repositories of scientific data and primary historical documents, to handheld computers, closed-circuit television channels, and two-way distance learning classrooms. Even the cell phones that many students now carry with them can be used to learn (Prensky, 2005).
  • Bruce and Levin (1997), for example, look at ways in which the tools, techniques, and applications of technology can support integrated, inquiry-based learning to "engage children in exploring, thinking, reading, writing, researching, inventing, problem-solving, and experiencing the world." They developed the idea of technology as media with four different focuses: media for inquiry (such as data modeling, spreadsheets, access to online databases, access to online observatories and microscopes, and hypertext), media for communication (such as word processing, e-mail, synchronous conferencing, graphics software, simulations, and tutorials), media for construction (such as robotics, computer-aided design, and control systems), and media for expression (such as interactive video, animation software, and music composition). In a review of existing evidence of technology's impact on learning, Marshall (2002) found strong evidence that educational technology "complements what a great teacher does naturally," extending their reach and broadening their students' experience beyond the classroom. "With ever-expanding content and technology choices, from video to multimedia to the Internet," Marshall suggests "there's an unprecedented need to understand the recipe for success, which involves the learner, the teacher, the content, and the environment in which technology is used."
  • In examining large-scale state and national studies, as well as some innovative smaller studies on newer educational technologies, Schacter (1999) found that students with access to any of a number of technologies (such as computer assisted instruction, integrated learning systems, simulations and software that teaches higher order thinking, collaborative networked technologies, or design and programming technologies) show positive gains in achievement on researcher constructed tests, standardized tests, and national tests.
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  • Boster, Meyer, Roberto, & Inge (2002) examined the integration of standards-based video clips into lessons developed by classroom teachers and found increases student achievement. The study of more than 1,400 elementary and middle school students in three Virginia school districts showed an average increase in learning for students exposed to the video clip application compared to students who received traditional instruction alone.
  • Wenglinsky (1998) noted that for fourth- and eighth-graders technology has "positive benefits" on achievement as measured in NAEP's mathematics test. Interestingly, Wenglinsky found that using computers to teach low order thinking skills, such as drill and practice, had a negative impact on academic achievement, while using computers to solve simulations saw their students' math scores increase significantly. Hiebert (1999) raised a similar point. When students over-practice procedures before they understand them, they have more difficulty making sense of them later; however, they can learn new concepts and skills while they are solving problems. In a study that examined relationship between computer use and students' science achievement based on data from a standardized assessment, Papanastasiou, Zemblyas, & Vrasidas (2003) found it is not the computer use itself that has a positive or negative effect on achievement of students, but the way in which computers are used.
  • Another factor influencing the impact of technology on student achievement is that changes in classroom technologies correlate to changes in other educational factors as well. Originally the determination of student achievement was based on traditional methods of social scientific investigation: it asked whether there was a specific, causal relationship between one thing—technology—and another—student achievement. Because schools are complex social environments, however, it is impossible to change just one thing at a time (Glennan & Melmed, 1996; Hawkins, Panush, & Spielvogel, 1996; Newman, 1990). If a new technology is introduced into a classroom, other things also change. For example, teachers' perceptions of their students' capabilities can shift dramatically when technology is integrated into the classroom (Honey, Chang, Light, Moeller, in press). Also, teachers frequently find themselves acting more as coaches and less as lecturers (Henriquez & Riconscente, 1998). Another example is that use of technology tends to foster collaboration among students, which in turn may have a positive effect on student achievement (Tinzmann, 1998). Because the technology becomes part of a complex network of changes, its impact cannot be reduced to a simple cause-and-effect model that would provide a definitive answer to how it has improved student achievement.
  • When new technologies are adopted, learning how to use the technology may take precedence over learning through the technology. "The technology learning curve tends to eclipse content learning temporarily; both kids and teachers seem to orient to technology until they become comfortable," note Goldman, Cole, and Syer (1999). Effective content integration takes time, and new technologies may have glitches. As a result, "teachers' first technology projects generate excitement but often little content learning. Often it takes a few years until teachers can use technology effectively in core subject areas" (Goldman, Cole, & Syer, 1999). Educators may find impediments to evaluating the impact of technology. Such impediments include lack of measures to assess higher-order thinking skills, difficulty in separating technology from the entire instructional process, and the outdating of technologies used by the school. To address these impediments, educators may need to develop new strategies for student assessment, ensure that all aspects of the instructional process—including technology, instructional design, content, teaching strategies, and classroom environment—are conducive to student learning, and conduct ongoing evaluation studies to determine the effectiveness of learning with technology (Kosakowski, 1998).
Marty Nostrala

Dulcinea Media, Inc. -- Uncluttering the Web - 18 views

www.dulcineamedia.com

education

shared by Marty Nostrala on 29 Jan 10 - Cached
  • Marty Nostrala on 29 Jan 10
     
    cannot effectively conduct research on the Internet. These are the products we have developed thus far in pursuit of that mission. Our Web Sites: SweetSearch, a Search Engine for Students, searches only 35,000 Web sites that have been approved by our staff. SweetSearch allows students to choose the most relevant result from a list of credible results, without the distraction of unreliable sites.   SweetSearch Web Links To help educators introduce students to great Web resources, we have published model Web Links pages. All links have been evaluated and approved by Dulcinea Medias expert Internet researchers and librarian and teacher consultants. Web Links pages are free, intuitively organized, and accessible. FindingDulcinea, the Librarian of the Internet, guides students to credible and complete information online for thousands of subjects. We find the best links, organize them, and provide context, insight and research strategies. Follow findingDulcinea: EncontrandoDulcinea, a Bridge for Spanish Speakers, is our Web site for bilingual Spanish-speaking Internet users. Content from findingDulcinea has been translated into Spanish, providing Spanish language guidance to the best English and Spanish language Web links by topic. FindingEducation, a Community Tool for Educators, is a free tool that helps educators find the best online education resources, to manage, organize and share links with students and other educators, and to create Web-based assignments. Follow findingEducation: © 2009 Dulcinea Media, Inc. All rights reserved. Diigo Web Highlighter (1.5.1)  Highlight   B
Lisa Thumann

50 Crucial Rules - Social Media Etiquette for Students | SociableBlog.com : Social Medi... - 44 views

www.sociableblog.com/...l-media-etiquette-for-students

socialnetworking students netiquette blogpost

shared by Lisa Thumann on 28 Apr 10 - Cached
  • Lisa Thumann on 28 Apr 10
     
    When you first got to college, social media was probably about sending party invites, posting pictures of your new friends, complaining about tests, meeting
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