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Joined by a bipartisan group of former FCC chairmen and leading media industry executives and educators from across the country, Common Sense Media today announced the launch of the Digital Kids Task Force, a group that will organize a national campaign to fund efforts aimed at helping parents and teachers better manage the growing impact of digital media on kids and teens.

You fight with your employees: In some businesses, management and employees are constantly at odds. (An example was given of a unionized workforce where management-labor strife was common). This is also not the type of company that should encourage employees to communicate directly with customers via social media. Management skepticism: If management doesn't believe in social media, then employees who have been told for years that public communication needs to be filtered will be hesitant to try out a new medium which requires them to speak openly. In this scenario, management needs to encourage and reward participation to make social media work. If they don't, it will fail. Strategic Vacuum: Don't do social media just to do social media. If a company doesn't know what they're trying to accomplish, then there will be nothing to measure and no way to determine success. Just as with any other initiative a company takes on, there needs to be an objective...and that objective shouldn't be to distribute a press release.

only 2% of businesses are using Twitter as a marketing tool. Only 2% - can you believe that?

This page in a nutshell: If a topic has received significant coverage in reliable secondary sources that are independent of the subject, it is presumed to satisfy the inclusion criteria for a stand-alone article.

General notability guideline Shortcut: WP:GNG If a topic has received significant coverage in reliable sources that are independent of the subject, it is presumed to satisfy the inclusion criteria for a stand-alone article. "Significant coverage" means that sources address the subject directly in detail, and no original research is needed to extract the content. Significant coverage is more than trivial but may be less than exclusive.[1] "Reliable" means sources need editorial integrity to allow verifiable evaluation of notability, per the reliable source guideline. Sources may encompass published works in all forms and media. Availability of secondary sources covering the subject is a good test for notability.[2] "Sources,"[3] defined on Wikipedia as secondary sources, provide the most objective evidence of notability. The number and nature of reliable sources needed varies depending on the depth of coverage and quality of the sources. Multiple sources are generally preferred.[4] "Independent of the subject" excludes works produced by those affiliated with the subject including (but not limited to): self-publicity, advertising, self-published material by the subject, autobiographies, press releases, etc.[5] "Presumed" means that substantive coverage in reliable sources establishes a presumption, not a guarantee, of notability. Editors may reach a consensus that although a topic meets this criterion, it is not suitable for inclusion. For example, it may violate what Wikipedia is not.[6] A topic for which this criterion is deemed to have been met by consensus, is usually worthy of notice, and satisfies one of the criteria for a stand-alone article in the encyclopedia. Verifiable facts and content not supported by multiple independent sources may be appropriate for inclusion within another article.