"To achieve adjustment and sanity and the conditions that follow from them, we must study the structural characteristics of this world first and, then only, build languages of similar structure, instead of habitually ascribing to the world the primitive structure of our language." Alfred Korzybski, Science and Sanity.

"General semantics is a program begun in the 1920s that seeks to regulate the evaluative operations performed in the human brain. . After partial launches under the names "human engineering" and "humanology,"[1] Polish-American originator Alfred Korzybski[2] (1879-1950) fully launched the program as "general semantics" in 1933 with the publication of Science and Sanity: An Introduction to Non-Aristotelian Systems and General Semantics."

"E-Prime (short for English-Prime, sometimes denoted E′) is a version of the English language that excludes all forms of the verb to be. E-Prime does not allow the conjugations of to be-be, am, is, are, was, were, been, being- the archaic forms of to be (e.g. art, wast, wert), or the contractions of to be-'s, 'm, 're (e.g. I'm, he's, she's, they're). Some scholars advocate using E-Prime as a device to clarify thinking and strengthen writing.[1] For example, the sentence "the film was good" could translate into E-Prime as "I liked the film" or as "the film made me laugh". The E-Prime versions communicate the speaker's experience rather than judgment, making it harder for the writer or reader to confuse opinion with fact."

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