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Alex Street

Too lame, not enough game: Why marketers are failing at gamification | The Drum - 0 views

www.thedrum.co.uk/...eters-are-failing-gamification

gamification

shared by Alex Street on 22 Aug 12 - No Cached
  • games are fun and motivating;
  • making our system more game-like will make it more fun and motivating”
  • 1) determine business objectives; 2) translate objectives into desired customer behavior; 3) assign points to desired behaviors; 4) assign (primarily extrinsic) rewards to points; 5) polish it off with some virtual trophies, a leaderboard and social media integration.
  • ...9 more annotations...
  • Rule #1: Games must be fun
  • Rule #2: Games must be motivating.
  • purpose, autonomy, and mastery
  • Gamifying a commercial system requires knowledge of not only the existing system but also the principles of game design.
  • involves combining storytelling, character development, game mechanics, aesthetics, virtual worlds, puzzles, adaptation and technology to create motivation, fun and prof
  • points and prizes
  • fun and engagement
  • exploring, socializing, achieving
  • players need a world to explore, a surprising story,
Alex Street

Channel 4 centres Misfits promotion on online games | News | New Media Age - 0 views

www.nma.co.uk/...3019492.article

NMA channel4 misfits

shared by Alex Street on 20 Aug 12 - No Cached
  • new online game will be released after each episod
  • mashup of real and fake data,
  • Flash-based games
  • ...8 more annotations...
  • show has been scripted to spark online debate,
  • Jody Smith, Channel 4’s cross-platform commissione
  • online games are integral to the series
  • 4beauty
  • ecommerce opportunities,
  • Clerkenwell Films
  • digital agency Ker
  • Misfits promotion
Alex Street

Researchers use role-playing fantasy video game to treat teen depression | The Raw Story - 0 views

www.rawstory.com/...-game-to-treat-teen-depression

sleep medgames

shared by Alex Street on 07 Aug 12 - No Cached
  • address their issues in privacy and at their own pace
  • SPARX and cognitive behavioural therapy show
  • Alex Street on 07 Aug 12
     
    "Researchers use role-playing fantasy video game to treat teen depression"
Alex Street

Heinz launches facebook game, app - 0 views

www.promomarketing.info/...17577

brandprospects heinz

shared by Alex Street on 04 Dec 12 - No Cached
  • Katie Bleach, marketing controlle
  • BattleBeanz
  • Heinz has launched a BattleBeanz gaming app and competition through Faceboo
Alex Street

Gillette launches I AM PLAYR online gaming partnership | The Drum - 0 views

www.thedrum.com/...layr-online-gaming-partnership

digitalproductreview gilettte

shared by Alex Street on 30 Nov 12 - No Cached
  • site brings together all the goals and highlights from European football
  • bolstered by the ability to assume the life of a virtual footballer both on and off the pitch
  • ntermingling live action video with first person 3D gameplay the title allows players to experience life in top flight football, interlaced with a series of Gillette products.
  • ...4 more annotations...
  • Players will, in future, also be given the opportunity to become the ‘face of Gillette’ by acting as a virtual brand ambassador.
  • bringing men closer to their sporting passions
  • I AM PLAYR and help drive registrations to the Gillette Football Club,
  • range of exciting new in-game experiences planned for the very near future.”
Alex Street

Gillette inks deal with online football game | News | Marketing Week - 0 views

www.marketingweek.co.uk/...4004963.article

digitalproductreview gilettte

shared by Alex Street on 30 Nov 12 - No Cached
  • launch comes as rival Unilever-owned male grooming brand Lynx launches its first UK digital game. Players use their mouse to draw a line of attraction to catch a girl’s attention while dodging other men trying to do the same thing.
Alex Street

MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Finance directors' award - Brand Republic... - 0 views

www.brandrepublic.com/...1135815

gaming gamemarketing drpepper

shared by Alex Street on 03 Sep 12 - No Cached
  • decided to create a game - 'The Pepperhood'
  • 25,700 sampling coupons to non-users
  • Facebook/Nielsen study showing that brand communication exposure quadruples purchase intent from 2% to 8%
  • ...4 more annotations...
  • flash games, user-generated content, puzzles, quizzes and choose-your-own-adventure challenges.
  • Merchandise and giveaways were used to incentivise participation
  • classic problem of low budget in the very heavily advertised soft drinks secto
  • ensure variety in gameplay, agency Zone worked with Dr Pepper t
Alex Street

Heinz BattleBeanz game unveiled by We Are Social | The Drum - 0 views

www.thedrum.com/...nz-game-unveiled-we-are-social

brandprospects heinz

shared by Alex Street on 04 Dec 12 - No Cached
  • Katie Bleach, marketing controller
  • Created by We Are Socia
Alex Street

Krave 'Krave Krusader' by CMW | View ad creative on Campaign - 0 views

www.campaignlive.co.uk/...1084807

brandprospects kellogg

shared by Alex Street on 04 Dec 12 - No Cached
  • Kellogg is launching its first mobile game in the UK to increase brand engagement for the cereal brand Krave.
Alex Street

Gillette launches YouTube football channel | News | Marketing Week - 0 views

www.marketingweek.co.uk/...4003837.article

digitalproductreview gilettte

shared by Alex Street on 30 Nov 12 - No Cached
  • Additional features such as social gaming and integration of stats with video will be added as the [platform develops.
  • platform is part of P&G’s strategy of using innovative digital platforms as part of its global brand building activity.
  • building brands as trying to establish lifelong, one to one, in real time relationships
  • ...4 more annotations...
  • consumer interest in the content
  • establish a long-term relationship
  • build brand equity and business
  • Gillette Football Club, will be positioned as “The Best a Fan Can Get”,
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