3.2. Entertainment-Education - 0 views
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Entertainment-education is anchored on the idea that individuals learn behavior by observing role models, particularly in the mass media
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Entertainment-education draws on the fact that populations around the world are widely exposed to entertainment media content
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heavy consumption of media messages suggests that the media, more than any other tool, can effectively persuade how people think, feel, and behav
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Most entertainment programs, however, tend to dramatize anti-social messages such as aggression, violence, and sexual promiscuity. But as Miguel Sabido has shown, entertainment programs can be redirected to communicate positive messages that can help people solve their problems, instead of glorifying antisocia
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It inspired low-status women viewers to enroll in adult literacy classes and sewing classes, raising their perceived self-efficacy