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Alex Street

Gillette launches YouTube football channel | News | Marketing Week - 0 views

www.marketingweek.co.uk/...4003837.article

digitalproductreview gilettte

shared by Alex Street on 30 Nov 12 - No Cached
  • Additional features such as social gaming and integration of stats with video will be added as the [platform develops.
  • platform is part of P&G’s strategy of using innovative digital platforms as part of its global brand building activity.
  • building brands as trying to establish lifelong, one to one, in real time relationships
  • ...4 more annotations...
  • consumer interest in the content
  • establish a long-term relationship
  • build brand equity and business
  • Gillette Football Club, will be positioned as “The Best a Fan Can Get”,
Alex Street

Krave 'Krave Krusader' by CMW | View ad creative on Campaign - 0 views

www.campaignlive.co.uk/...1084807

brandprospects kellogg

shared by Alex Street on 04 Dec 12 - No Cached
  • Kellogg is launching its first mobile game in the UK to increase brand engagement for the cereal brand Krave.
Alex Street

2012 brand campaign for Fisher-Price unveiled | Toy Industry | News by ToyNews - 0 views

www.toynews-online.biz/...aign-for-Fisher-Price-unveiled

mattel

shared by Alex Street on 15 Aug 12 - No Cached
Alex Street

MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Finance directors' award - Brand Republic... - 0 views

www.brandrepublic.com/...1135815

gaming gamemarketing drpepper

shared by Alex Street on 03 Sep 12 - No Cached
  • decided to create a game - 'The Pepperhood'
  • 25,700 sampling coupons to non-users
  • Facebook/Nielsen study showing that brand communication exposure quadruples purchase intent from 2% to 8%
  • ...4 more annotations...
  • flash games, user-generated content, puzzles, quizzes and choose-your-own-adventure challenges.
  • Merchandise and giveaways were used to incentivise participation
  • classic problem of low budget in the very heavily advertised soft drinks secto
  • ensure variety in gameplay, agency Zone worked with Dr Pepper t
Alex Street

THE BIG INTERVIEW: Wendy Hill, Senior Marketing Manager, Mattel | Toy Industry | Featur... - 0 views

www.toynews-online.biz/...enior-Marketing-Manager-Mattel

mattel bizdev

shared by Alex Street on 15 Aug 12 - No Cached
  • Wendy Hill, Senior Marketing Manager, Mattel
  • Fisher-Price growing by 14 per cent
  • lines for Octonauts and Thomas & Friends and the introduction of Dance Star Mickey, within Fisher-Price Friends
  • ...9 more annotations...
  • building a deeper emotional connection with mums for the brand.
  • keeping up with them and their expectations.
  • Joy of Learning
  • major retail initiative to boost the brand in-store.
  • pre-birth all the way up into pre-school
  • Fisher-Price Friends, the team has high hopes for new Disney serie
  • Mickey Mouse feature plush
  • Thomas & Friends
  • repositioning a
Alex Street

Gillette launches I AM PLAYR online gaming partnership | The Drum - 0 views

www.thedrum.com/...layr-online-gaming-partnership

digitalproductreview gilettte

shared by Alex Street on 30 Nov 12 - No Cached
  • site brings together all the goals and highlights from European football
  • bolstered by the ability to assume the life of a virtual footballer both on and off the pitch
  • ntermingling live action video with first person 3D gameplay the title allows players to experience life in top flight football, interlaced with a series of Gillette products.
  • ...4 more annotations...
  • Players will, in future, also be given the opportunity to become the ‘face of Gillette’ by acting as a virtual brand ambassador.
  • bringing men closer to their sporting passions
  • I AM PLAYR and help drive registrations to the Gillette Football Club,
  • range of exciting new in-game experiences planned for the very near future.”
Alex Street

Gillette inks deal with online football game | News | Marketing Week - 0 views

www.marketingweek.co.uk/...4004963.article

digitalproductreview gilettte

shared by Alex Street on 30 Nov 12 - No Cached
  • launch comes as rival Unilever-owned male grooming brand Lynx launches its first UK digital game. Players use their mouse to draw a line of attraction to catch a girl’s attention while dodging other men trying to do the same thing.
Alex Street

Sky's First PP Deal - 0 views

www.skymedia.co.uk/...sky's-first-pp-deal.aspx

topmodel sky

shared by Alex Street on 29 Oct 12 - No Cached
  • Jason Hughes, head of branded conten
  • TRESemmé
  • deal, negotiated by Carat
Alex Street

18 Marketing Objectives Addressed by Content Marketing | Nutlug Nuggets - 0 views

nutlug.wordpress.com/...addressed-by-content-marketing

bizdev

shared by Alex Street on 22 Aug 12 - No Cached
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