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Decision Making Suffers from Unconscious Prejudices

When making complex decisions, legitimate factors sometimes mask choices influenced by prejudice—so bias is hard to detect. Recent research untangled some of these complex scenarios revealing that people are willing to sacrifice quite a lot to fulfill their subconscious biases.

"When we align ourselves with the opinions of others without examination, we are robbing ourselves of the opportunity to analyze our own preferences and desires, to determine our own solutions. We miss the chance to review the criteria others are utilizing, to question their biases and seek our own inspiration. In stunting the development of our own individual perspectives and initiatives, we trap ourselves in lives that appear to be predestined, and deny the possibility of realizing our personal potential."