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william doust

Stanford Social Innovation Review : Articles : The Power of Persuasion (June 1, 2003) - 0 views

www.ssireview.org/...the_power_of_persuasion

persuasion effectiveness fundrasing copy writing cost cutting effective workflow

shared by william doust on 27 Mar 09 - Cached
  • The Power of PersuasionPutting the science of influence to work in fundraising
  • william doust on 27 Mar 09
     
    Putting science of influence to work in fundraising: The Power of Persuasion - Standford Social Innovation (free PDF). This is based on the psychological principles found in the authors book! - by the same title
william doust

Stanford Social Innovation Review : Articles : Loud and Clear (December 1, 2003) - 0 views

www.ssireview.org/...loud_and_clear

communications marketing best practice impact copy writing

shared by william doust on 27 Mar 09 - Cached
  • Loud and ClearCrafting messages that stick—What nonprofitscan learn from urban legends
  • william doust on 27 Mar 09
     
    fromm the authors of made to stick
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